5 Point and Company Policy's Bold New Brand Identity for the 17th Annual Film Festival

Designed by Company Policy

Celebrated for its contributions to filmmaking and outdoor education, 5 Point joined forces with Company Policy to refresh their brand in anticipation of their 17th annual film festival in Carbondale, Colorado. They crafted a dynamic new brand identity for 5 Point, inspired by the enchantment of cinema and the energy of adventure sports showcased in their films.

To accommodate 5 Point's sub-brands and various initiatives, Company Policy designed a versatile word mark system characterized by bold typography and an icon that captures the excitement of a dark theater experience. The chosen color palette and typographic system aimed to be vibrant and adventurous, yet grounded, human, and natural.

In preparation for the festival, the studio also developed a range of supporting materials, including social media assets, posters, signage, title cards, and animations. The innovative typographic and motion-focused system was fully realized in the new design and development of the 5 Point website.

Company Policy, a distinguished full-service strategy and visual identity design studio based in New York, excels in assisting companies to craft vibrant and engaging brand experiences that place human connection at the forefront.

Dedicated to creating authentic brands for real people, the studio ensures these brands look, speak, and feel their best. The studio's approach is rooted in understanding the essence of each brand, making them relatable and compelling. Their expertise lies in collaborating with passionate leaders and founders who are not only deeply involved but also eager to innovate and set new standards. These partners share a common obsession with quality and a drive to create what's next, pushing the boundaries of what has been done before.

Company Policy's work is characterized by a meticulous attention to detail and a commitment to excellence, ensuring that every brand they touch becomes a living, breathing entity that resonates with its audience. Their portfolio showcases a diverse range of projects, each uniquely tailored to reflect the brand's core values and vision, solidifying their reputation as a leader in the field of brand strategy and design.

5 Point and Company Policy's Bold New Brand Identity for the 17th Annual Film Festival

Celebrated for its contributions to filmmaking and outdoor education, 5 Point joined forces with Company Policy to refresh their brand in anticipation of their 17th annual film festival in Carbondale, Colorado. They crafted a dynamic new brand identity for 5 Point, inspired by the enchantment of cinema and the energy of adventure sports showcased in their films.

To accommodate 5 Point's sub-brands and various initiatives, Company Policy designed a versatile word mark system characterized by bold typography and an icon that captures the excitement of a dark theater experience. The chosen color palette and typographic system aimed to be vibrant and adventurous, yet grounded, human, and natural.

In preparation for the festival, the studio also developed a range of supporting materials, including social media assets, posters, signage, title cards, and animations. The innovative typographic and motion-focused system was fully realized in the new design and development of the 5 Point website.

Company Policy, a distinguished full-service strategy and visual identity design studio based in New York, excels in assisting companies to craft vibrant and engaging brand experiences that place human connection at the forefront.

Dedicated to creating authentic brands for real people, the studio ensures these brands look, speak, and feel their best. The studio's approach is rooted in understanding the essence of each brand, making them relatable and compelling. Their expertise lies in collaborating with passionate leaders and founders who are not only deeply involved but also eager to innovate and set new standards. These partners share a common obsession with quality and a drive to create what's next, pushing the boundaries of what has been done before.

Company Policy's work is characterized by a meticulous attention to detail and a commitment to excellence, ensuring that every brand they touch becomes a living, breathing entity that resonates with its audience. Their portfolio showcases a diverse range of projects, each uniquely tailored to reflect the brand's core values and vision, solidifying their reputation as a leader in the field of brand strategy and design.