Revitalizing Tradition: Happycentro's Redesign for Boschetti's Iconic Venetian Brand

Designed by Happycentro

Boschetti stands as a venerable Venetian culinary institution, with roots tracing back to the late 19th century. Originating as a distillery in 1891 in Montecchio Maggiore, the company transitioned to crafting recipes for jams and pioneering mostarde production from 1902 onwards, mastering the artful manipulation of mustard seeds. Presently, their repertoire includes mostarde, mustard sauces, and compotes, all crafted from ingredients meticulously sourced from Italy's agricultural bounty.



Happycentro was entrusted with the task of building upon the brand's legacy, crafting a visual identity and robust packaging design system for both new recipes and expanded product lines. This initiative aimed to enhance the perception of product quality, positioning it as a quintessential expression of its regional heritage.
Through an immersive process, they devised a multifaceted communication strategy spanning various channels.



The collaboration blossomed from a sincere, genuine, and profound exchange. Happycentro took on the task of revitalizing the Brand's identity, infusing it with contemporary significance and symbolic resonance within the market landscape. They crafted a comprehensive design system serving as the foundation for the new labels, meticulously attending to layout, font selection, finishes, as well as the rich tapestry of illustrations and iconography defining the Brand.



In their endeavor to encapsulate the brand's heritage, Happycentro curated a stunning array of sophisticated illustrations imbued with a warm, glamorous vintage aesthetic. This distinctive touch not only adds an extra layer of authenticity but also fosters a deeper emotional connection between the product and its locally sourced raw materials, enriching the overall consumer experience.



Established in 1998 amidst the romantic allure of Verona, city of Romeo and Juliet, the studio embarked on its journey. Over the years, they've collaborated with a spectrum of clientele, ranging from industry giants to budding startups, spanning local agencies to global enterprises.

Their design philosophy remains unwavering: whether crafting brand identities, devising packaging systems, or orchestrating commercials, each project presents an opportunity to tackle challenges. With time, they've honed their skills, mastering the art of problem-solving.

In addition to commissioned endeavors, they invest substantial effort into research and experimentation. Embracing cross-disciplinary influences and celebrating diversity, they eschew repetition, constantly pushing the boundaries of their capabilities. "It's demanding yet immensely gratifying," they reflect. Their passion lies in graphic design, illustration, stop-motion animation, TV/web commercials, identity creation, packaging, and typography.

Revitalizing Tradition: Happycentro's Redesign for Boschetti's Iconic Venetian Brand

Boschetti stands as a venerable Venetian culinary institution, with roots tracing back to the late 19th century. Originating as a distillery in 1891 in Montecchio Maggiore, the company transitioned to crafting recipes for jams and pioneering mostarde production from 1902 onwards, mastering the artful manipulation of mustard seeds. Presently, their repertoire includes mostarde, mustard sauces, and compotes, all crafted from ingredients meticulously sourced from Italy's agricultural bounty.



Happycentro was entrusted with the task of building upon the brand's legacy, crafting a visual identity and robust packaging design system for both new recipes and expanded product lines. This initiative aimed to enhance the perception of product quality, positioning it as a quintessential expression of its regional heritage.
Through an immersive process, they devised a multifaceted communication strategy spanning various channels.



The collaboration blossomed from a sincere, genuine, and profound exchange. Happycentro took on the task of revitalizing the Brand's identity, infusing it with contemporary significance and symbolic resonance within the market landscape. They crafted a comprehensive design system serving as the foundation for the new labels, meticulously attending to layout, font selection, finishes, as well as the rich tapestry of illustrations and iconography defining the Brand.



In their endeavor to encapsulate the brand's heritage, Happycentro curated a stunning array of sophisticated illustrations imbued with a warm, glamorous vintage aesthetic. This distinctive touch not only adds an extra layer of authenticity but also fosters a deeper emotional connection between the product and its locally sourced raw materials, enriching the overall consumer experience.



The collaboration blossomed from a sincere, genuine, and profound exchange. Happycentro took on the task of revitalizing the Brand's identity, infusing it with contemporary significance and symbolic resonance within the market landscape. They crafted a comprehensive design system serving as the foundation for the new labels, meticulously attending to layout, font selection, finishes, as well as the rich tapestry of illustrations and iconography defining the Brand.



In their endeavor to encapsulate the brand's heritage, Happycentro curated a stunning array of sophisticated illustrations imbued with a warm, glamorous vintage aesthetic. This distinctive touch not only adds an extra layer of authenticity but also fosters a deeper emotional connection between the product and its locally sourced raw materials, enriching the overall consumer experience.