A Fresh Look at Love: The New Company's Redesign of Eharmony

Designed by The New Company

Previously seen as a too serious and traditional dating service, Eharmony benefited from The New Company's creation of a tone and identity that better mirrored its internal culture and evolving product range, transforming their brand identity.

The New Company crafted a strategy, tone of voice, and visual style that condensed Eharmony's long-standing expertise into a clear and confident visual language. Drawing inspiration from cinema and movie posters, the refreshed brand system is intended to highlight individual stories and celebrate the vulnerable, quirky, everyday, and genuine moments in life.

The New Company office is a dynamic design and marketing agency, dedicated to seeking out the novel and extraordinary, with vibrant hubs in both San Francisco and Los Angeles. Renowned for pushing creative boundaries and delivering innovative solutions, their team thrives on transforming unique ideas into compelling brand experiences.

A Fresh Look at Love: The New Company's Redesign of Eharmony

Previously seen as a too serious and traditional dating service, Eharmony benefited from The New Company's creation of a tone and identity that better mirrored its internal culture and evolving product range, transforming their brand identity.

The New Company crafted a strategy, tone of voice, and visual style that condensed Eharmony's long-standing expertise into a clear and confident visual language. Drawing inspiration from cinema and movie posters, the refreshed brand system is intended to highlight individual stories and celebrate the vulnerable, quirky, everyday, and genuine moments in life.

The New Company office is a dynamic design and marketing agency, dedicated to seeking out the novel and extraordinary, with vibrant hubs in both San Francisco and Los Angeles. Renowned for pushing creative boundaries and delivering innovative solutions, their team thrives on transforming unique ideas into compelling brand experiences.