Design Calendar's Bold Rebranding: A Fresh Look for a Global Design Hub

Designed by Manon Prost

Design Calendar is a design platform established in 2017 by Anton Wade to share design events globally. It has since become a key resource for designers of all levels, offering curated events, advice, and resources for free. Its mission is to enrich the design community by providing a creative and knowledgeable hub.

The rebranding aimed to achieve three main goals: build trust with designers, resonate with both new and experienced professionals, and offer a sense of insider knowledge. The initial art direction, inspired by a designer's workspace, was refined to a modern, accessible aesthetic combining Swiss modular design with bento design elements.

Key design elements introduced in the rebranding include:

The Curator Bean, an icon of three interconnected ovals symbolizing the platform's role as a curator of design knowledge.

Typography: The Apfel Grotesk typeface by Luigi Gorlero, chosen for its friendly, open-source nature.

A vibrant color palette to categorize main sections: Greeny Blue for events, Rosy Pink for resources, Purply Blue for advice.

The rebranding extended across the website and social media, enhancing visual appeal and consistency. Feedback has been positive, with increased engagement on Instagram and more community contributions.

Manon Prost led the rebranding as art director and brand designer, conducting thorough research and collaborating on web design with MakeDo.

The rebranding has reinforced Design Calendar's mission to be a dynamic, valuable resource for designers worldwide.

Manon Prost, a French brand designer now living in London, transitioned from project management to graphic design in 2020 after studying the field during the pandemic. Since then, she has worked with a variety of clients, including yoga studios, coffee shops, fashion labs, and notable brands like Adidas. Her design style blends new retro and Mediterranean influences, aiming for designs that are impactful, bold, and playful. In the rebranding of Design Calendar, her method—listening to clients, understanding the target audience, and trusting her instincts—was crucial in creating a design that resonates deeply with its community.

Interestingly, Anton Wade, the founder of Design Calendar, has been mentoring Manon in design for the past two years. When he asked her to rebrand his platform, she felt a genuine sense of achievement.

Design Calendar's Bold Rebranding: A Fresh Look for a Global Design Hub

Designed by Manon Prost

Design Calendar is a design platform established in 2017 by Anton Wade to share design events globally. It has since become a key resource for designers of all levels, offering curated events, advice, and resources for free. Its mission is to enrich the design community by providing a creative and knowledgeable hub.

The rebranding aimed to achieve three main goals: build trust with designers, resonate with both new and experienced professionals, and offer a sense of insider knowledge. The initial art direction, inspired by a designer's workspace, was refined to a modern, accessible aesthetic combining Swiss modular design with bento design elements.

Key design elements introduced in the rebranding include:

The Curator Bean, an icon of three interconnected ovals symbolizing the platform's role as a curator of design knowledge.

Typography: The Apfel Grotesk typeface by Luigi Gorlero, chosen for its friendly, open-source nature.

A vibrant color palette to categorize main sections: Greeny Blue for events, Rosy Pink for resources, Purply Blue for advice.

The rebranding extended across the website and social media, enhancing visual appeal and consistency. Feedback has been positive, with increased engagement on Instagram and more community contributions.

Manon Prost led the rebranding as art director and brand designer, conducting thorough research and collaborating on web design with MakeDo.

The rebranding has reinforced Design Calendar's mission to be a dynamic, valuable resource for designers worldwide.

Manon Prost, a French brand designer now living in London, transitioned from project management to graphic design in 2020 after studying the field during the pandemic. Since then, she has worked with a variety of clients, including yoga studios, coffee shops, fashion labs, and notable brands like Adidas. Her design style blends new retro and Mediterranean influences, aiming for designs that are impactful, bold, and playful. In the rebranding of Design Calendar, her method—listening to clients, understanding the target audience, and trusting her instincts—was crucial in creating a design that resonates deeply with its community.

Interestingly, Anton Wade, the founder of Design Calendar, has been mentoring Manon in design for the past two years. When he asked her to rebrand his platform, she felt a genuine sense of achievement.