Clif Family: A Sustainable Transformation in Packaging and Identity

Designed by Noise 13

When Clif Family partnered with Noise 13 to revamp their packaging, the team was thrilled to collaborate with a brand that shares their dedication to sustainability, transparency, and positive impact. As fellow B Corps, Noise 13's values were perfectly in sync with Clif Family's vision for a creative transformation. Updating their packaging for greater sustainability also offered an opportunity to refresh their visual identity.

The goal was to capture Clif’s adventurous and playful spirit while honoring their Napa Valley roots. The new packaging needed to appeal to a broader, younger audience without losing the brand’s artisanal quality.

To achieve this, they developed a design system with distinct identities for each product line, utilizing consistent yet dynamic color schemes and typography for every SKU. Organic, textured illustrations were used to highlight key ingredients like citrus, nuts, and olives.

The new packaging system vividly embodies Clif Family's current identity. Beyond the tasting room, Clif’s products must stand out on retail shelves, from specialty grocery stores to airport shops. The new design grabs attention with bright, enticing colors and charming illustrative details. Eye-catching typography showcases product names, while vibrant ingredient illustrations evoke the fresh, high-quality contents. Noise 13 also updated Clif’s photography guidelines to create a brighter, more inviting style that reflects the brand’s evolution.

This project was a collaborative effort rooted in shared values. Together with Clif Family, Noise 13 designed packaging that truly reflects their mission, celebrating the craftsmanship, sustainability, and magic of their California roots. The energetic rebrand breathes new life into a beloved brand, positioning Clif for the future with a fresh yet familiar identity.

Noise 13 specializes in developing impactful brand systems tailored for the food industry ecosystem and Certified B Corporations. With a track record spanning over 20 years, they apply their strategic and design expertise to create memorable brand experiences within this sector. Noise 13 is known for its ability to meet the varied brand system needs of companies at all stages of development, from startups defining their identity to publicly traded enterprises seeking comprehensive brand refinement.

Clif Family: A Sustainable Transformation in Packaging and Identity

When Clif Family partnered with Noise 13 to revamp their packaging, the team was thrilled to collaborate with a brand that shares their dedication to sustainability, transparency, and positive impact. As fellow B Corps, Noise 13's values were perfectly in sync with Clif Family's vision for a creative transformation. Updating their packaging for greater sustainability also offered an opportunity to refresh their visual identity.

The goal was to capture Clif’s adventurous and playful spirit while honoring their Napa Valley roots. The new packaging needed to appeal to a broader, younger audience without losing the brand’s artisanal quality.

To achieve this, they developed a design system with distinct identities for each product line, utilizing consistent yet dynamic color schemes and typography for every SKU. Organic, textured illustrations were used to highlight key ingredients like citrus, nuts, and olives.

The new packaging system vividly embodies Clif Family's current identity. Beyond the tasting room, Clif’s products must stand out on retail shelves, from specialty grocery stores to airport shops. The new design grabs attention with bright, enticing colors and charming illustrative details. Eye-catching typography showcases product names, while vibrant ingredient illustrations evoke the fresh, high-quality contents. Noise 13 also updated Clif’s photography guidelines to create a brighter, more inviting style that reflects the brand’s evolution.

This project was a collaborative effort rooted in shared values. Together with Clif Family, Noise 13 designed packaging that truly reflects their mission, celebrating the craftsmanship, sustainability, and magic of their California roots. The energetic rebrand breathes new life into a beloved brand, positioning Clif for the future with a fresh yet familiar identity.

Noise 13 specializes in developing impactful brand systems tailored for the food industry ecosystem and Certified B Corporations. With a track record spanning over 20 years, they apply their strategic and design expertise to create memorable brand experiences within this sector. Noise 13 is known for its ability to meet the varied brand system needs of companies at all stages of development, from startups defining their identity to publicly traded enterprises seeking comprehensive brand refinement.