The New Brand Identity of Annesley Junior School

Designed by StudioBand®

Annesley Junior School, founded in 1902 as the Methodist Ladies' College, initially served girls from reception to year 12. Renamed in 1977 after the formation of the Uniting Church of Australia, the school became a junior institution in 2012, offering programs up to year 6. It has since built a strong reputation as one of South Australia’s fastest-growing and innovative independent schools, with a child-centered, progressive educational approach as an International Baccalaureate school.

StudioBand® was brought in to collaborate with Annesley Junior School’s leadership, council, and internal stakeholders to refine the school's brand strategy, identity, and activation. Their objective was to ensure the brand reflected Annesley’s modern, student-centered approach while respecting its heritage and strong community ties.

Key to this process was engaging a wide range of stakeholders, including staff, teachers, parents, and students. Their insights played a crucial role in shaping the strategy, ensuring it resonated with the entire school community. The goal was to develop a brand that fully aligned with Annesley’s mission and vision, guided by the motto "Dare to Become." The resulting identity is bold, contemporary, and courageous, while still honoring the school’s historical roots.

StudioBand® also refined the school’s crest to create a digital-first brand identity that maintained its historical importance. Additionally, they developed a custom display font, Gillingham Display, inspired by the school’s core values and named after Gillingham Hall, Annesley's historic building. The color palette was updated, and a secondary palette, based on student illustrations, was introduced to add further uniqueness.

The final branding is a blend of sophistication and expressiveness, perfectly aligned with Annesley’s vision. The successful brand launch received high praise from the community and further established Annesley Junior School as a leading primary school in South Australia.

The New Brand Identity of Annesley Junior School

Annesley Junior School, founded in 1902 as the Methodist Ladies' College, initially served girls from reception to year 12. Renamed in 1977 after the formation of the Uniting Church of Australia, the school became a junior institution in 2012, offering programs up to year 6. It has since built a strong reputation as one of South Australia’s fastest-growing and innovative independent schools, with a child-centered, progressive educational approach as an International Baccalaureate school.

StudioBand® was brought in to collaborate with Annesley Junior School’s leadership, council, and internal stakeholders to refine the school's brand strategy, identity, and activation. Their objective was to ensure the brand reflected Annesley’s modern, student-centered approach while respecting its heritage and strong community ties.

Key to this process was engaging a wide range of stakeholders, including staff, teachers, parents, and students. Their insights played a crucial role in shaping the strategy, ensuring it resonated with the entire school community. The goal was to develop a brand that fully aligned with Annesley’s mission and vision, guided by the motto "Dare to Become." The resulting identity is bold, contemporary, and courageous, while still honoring the school’s historical roots.

StudioBand® also refined the school’s crest to create a digital-first brand identity that maintained its historical importance. Additionally, they developed a custom display font, Gillingham Display, inspired by the school’s core values and named after Gillingham Hall, Annesley's historic building. The color palette was updated, and a secondary palette, based on student illustrations, was introduced to add further uniqueness.

The final branding is a blend of sophistication and expressiveness, perfectly aligned with Annesley’s vision. The successful brand launch received high praise from the community and further established Annesley Junior School as a leading primary school in South Australia.