Burnaby Lake: A New Standard for Nature-Integrated Urban Development

Designed by Vanderbrand

Burnaby Lake, a 14-acre mixed-use development in Burnaby by Create Properties and designed by Hariri Pontarini Architects, is a master-planned community that integrates human-scale architecture within a natural setting. This development includes 127,000 square feet of green space and will feature 3,700 new residences.

Vanderbrand created the name, brand strategy, and identity for Burnaby Lake, emphasizing the area’s natural landscape. The name and branding capture the community’s core values of sustainability, connection, and community. A set of geometric icons visually represents the area’s defining characteristics.

Vanderbrand is an independent strategy and creative agency based in Toronto. Driven by research, Vanderbrand draws on its collective expertise to produce clear and impactful work. Serving clients across diverse industries, Vanderbrand offers strategy, branding, creative direction, and design solutions for projects of all sizes.

Burnaby Lake: A New Standard for Nature-Integrated Urban Development

Designed by Vanderbrand

Burnaby Lake, a 14-acre mixed-use development in Burnaby by Create Properties and designed by Hariri Pontarini Architects, is a master-planned community that integrates human-scale architecture within a natural setting. This development includes 127,000 square feet of green space and will feature 3,700 new residences.

Vanderbrand created the name, brand strategy, and identity for Burnaby Lake, emphasizing the area’s natural landscape. The name and branding capture the community’s core values of sustainability, connection, and community. A set of geometric icons visually represents the area’s defining characteristics.

Vanderbrand is an independent strategy and creative agency based in Toronto. Driven by research, Vanderbrand draws on its collective expertise to produce clear and impactful work. Serving clients across diverse industries, Vanderbrand offers strategy, branding, creative direction, and design solutions for projects of all sizes.