The Radical Wellness Journey Behind WRSHP YRSLF

Designed by Malley Design

In 2017, Tony Madalone was a successful entrepreneur with a seven-figure income, yet he felt deeply unfulfilled. By 2019, he decided to redefine success on his own terms. He sold his belongings, moved to Mexico, and embraced a simpler life focused on health, biking everywhere, eating whole foods, and exercising in a beachside community. During this time, he tattooed a mantra on his hand: “Worship Yourself.”

This philosophy inspired Tony and his wife, Elle, to launch WRSHP YRSLF, a wellness brand dedicated to helping people commit to themselves. Their offerings include workouts, nutrition tips, and balanced lifestyle advice—all designed to be accessible without costly subscriptions or equipment. Their straightforward, gritty approach has shaped the brand identity, which features a logo that balances body and mind, masculine and feminine.

The branding reflects the natural, grounded feel of the lifestyle, drawing on colors and textures inspired by sand, stone, and weights. Bold typography and eye-catching templates enhance its presence on social media, encouraging followers to make wellness a daily commitment.

Ultimately, WRSHP YRSLF isn’t about perfection but about repeatedly choosing self-care over external pressures. It’s a brand that empowers people to prioritize themselves and make transformative, everyday decisions for their health and happiness.

Malley is a design studio in Northeast Minneapolis that focuses on brand identity and digital design. With years of experience, they collaborate closely with clients to develop brands that resonate, creating purposeful and impactful identities.

Malley partners with clients from various industries who recognize the power of design to drive change and are open to exploring fresh perspectives through the creative process.

The Radical Wellness Journey Behind WRSHP YRSLF

Designed by Malley Design

In 2017, Tony Madalone was a successful entrepreneur with a seven-figure income, yet he felt deeply unfulfilled. By 2019, he decided to redefine success on his own terms. He sold his belongings, moved to Mexico, and embraced a simpler life focused on health, biking everywhere, eating whole foods, and exercising in a beachside community. During this time, he tattooed a mantra on his hand: “Worship Yourself.”

This philosophy inspired Tony and his wife, Elle, to launch WRSHP YRSLF, a wellness brand dedicated to helping people commit to themselves. Their offerings include workouts, nutrition tips, and balanced lifestyle advice—all designed to be accessible without costly subscriptions or equipment. Their straightforward, gritty approach has shaped the brand identity, which features a logo that balances body and mind, masculine and feminine.

The branding reflects the natural, grounded feel of the lifestyle, drawing on colors and textures inspired by sand, stone, and weights. Bold typography and eye-catching templates enhance its presence on social media, encouraging followers to make wellness a daily commitment.

Ultimately, WRSHP YRSLF isn’t about perfection but about repeatedly choosing self-care over external pressures. It’s a brand that empowers people to prioritize themselves and make transformative, everyday decisions for their health and happiness.

Malley is a design studio in Northeast Minneapolis that focuses on brand identity and digital design. With years of experience, they collaborate closely with clients to develop brands that resonate, creating purposeful and impactful identities.

Malley partners with clients from various industries who recognize the power of design to drive change and are open to exploring fresh perspectives through the creative process.