The Rebrand That Celebrates 10 Years of Baked

Designed by Carrie Markland Studio

The bakery Baked, based in Worthing, discovered its niche by focusing exclusively on brownies, quickly earning a reputation as the go-to spot for delicious and inventive treats. Their brownies are not only exceptional, available both in-store and online, but the business itself stands out for its positive impact on the community.

This rebranding project marks Baked’s 10-year anniversary and celebrates a new chapter for a business that has become nothing less than a local icon in Worthing. 

At the core of Baked’s mission are people: the passionate team behind the brownies, their commitment to providing opportunities for young people, and their support for local charities, community groups, and businesses. This is more than baking—it’s baking with purpose. 

The process involved exploring the brand’s mission, values, and story, as well as analyzing competitors. Baked’s passion for its product, its people, and its community was a driving force. Owner Lauren’s dedication to empowering young people, supporting local businesses, and prioritizing sustainability also became central to the new identity. 

The redesigned logo draws inspiration from the soft, indulgent texture of their brownies, featuring a square brownie shape with a heart-shaped bite taken out, symbolizing passion, care, and a commitment to doing good. The new visual identity also includes carefully selected colors and fonts to reflect the premium quality of the product. The primary typeface, Moranga, was chosen for its playful, soft, and approachable style, perfectly capturing the essence of the brand.  The refreshed branding is vibrant, inviting, and fun, with bold illustrations featured across packaging, the website, and marketing materials, all set to be unveiled soon.  

Owner Lauren Roffey shared: 

“Working with Carrie has been an incredible experience. She completely understood who we are—our values, our vision, and our mission. Seeing the rebrand come to life has been amazing, and it truly represents where we are as a business today.”

Carrie Markland Studio specializes in creating thoughtful, beautifully designed brand identities and illustrations for passionate, growing businesses. Led by illustrator and designer Carrie Markland and proudly based in Worthing, Sussex, the studio is dedicated to infusing brands with personality, warmth, and a human touch.

The Rebrand That Celebrates 10 Years of Baked

The bakery Baked, based in Worthing, discovered its niche by focusing exclusively on brownies, quickly earning a reputation as the go-to spot for delicious and inventive treats. Their brownies are not only exceptional, available both in-store and online, but the business itself stands out for its positive impact on the community. 

This rebranding project marks Baked’s 10-year anniversary and celebrates a new chapter for a business that has become nothing less than a local icon in Worthing.  

At the core of Baked’s mission are people: the passionate team behind the brownies, their commitment to providing opportunities for young people, and their support for local charities, community groups, and businesses. This is more than baking—it’s baking with purpose.  

The process involved exploring the brand’s mission, values, and story, as well as analyzing competitors. Baked’s passion for its product, its people, and its community was a driving force. Owner Lauren’s dedication to empowering young people, supporting local businesses, and prioritizing sustainability also became central to the new identity.  

The redesigned logo draws inspiration from the soft, indulgent texture of their brownies, featuring a square brownie shape with a heart-shaped bite taken out, symbolizing passion, care, and a commitment to doing good. The new visual identity also includes carefully selected colors and fonts to reflect the premium quality of the product. The primary typeface, Moranga, was chosen for its playful, soft, and approachable style, perfectly capturing the essence of the brand.  The refreshed branding is vibrant, inviting, and fun, with bold illustrations featured across packaging, the website, and marketing materials, all set to be unveiled soon.  

Owner Lauren Roffey shared:  

“Working with Carrie has been an incredible experience. She completely understood who we are—our values, our vision, and our mission. Seeing the rebrand come to life has been amazing, and it truly represents where we are as a business today.”

Carrie Markland Studio specializes in creating thoughtful, beautifully designed brand identities and illustrations for passionate, growing businesses. Led by illustrator and designer Carrie Markland and proudly based in Worthing, Sussex, the studio is dedicated to infusing brands with personality, warmth, and a human touch.