Timeless Charm, Modern Luxury: The Art Deco Identity of Floriana Boutique Hotel

Designed by Zita Fernandez

Floriana Boutique Hotel’s branding captures the elegance and sophistication of Art Deco, creating a visual identity that reflects the hotel’s dedication to luxury, exceptional service, and meticulous attention to detail. Nestled in the heart of Cairns, this heritage-listed building, originally established in 1939, has been thoughtfully restored to preserve its timeless architectural charm while seamlessly incorporating contemporary luxury. The branding mirrors this delicate balance, blending the classic allure of Art Deco with modern design sensibilities to showcase the hotel’s premium positioning.

The design concept embraces clean lines, geometric patterns, and bold symmetry—signature elements of the Art Deco style—cultivating a refined yet inviting ambiance. These design choices evoke the glamour and opulence of the 1930s, harmonizing beautifully with the hotel’s renovated interiors and luxurious offerings, creating a seamless bridge between the past and present.

With just 10 exclusive rooms, including two premium suites, Floriana Boutique Hotel offers an intimate and bespoke experience for its guests. Every detail, from the plush bedding and high-end amenities to the attentive service, has been thoughtfully curated to provide a retreat that combines historical charm with modern comfort. The branding encapsulates this experience, inviting guests to step into a world where heritage and contemporary luxury coexist in perfect harmony.

The Art Deco-inspired visual identity not only honors the hotel’s architectural heritage but also embodies a sense of sophistication and exclusivity, establishing Floriana Boutique Hotel as the ultimate destination for travelers seeking elegance and relaxation in the heart of Cairns.

Zita Fernandez partners with ambitious clients to create high-end brand identities and visual strategies that resonate with sophistication and innovation. With a focus on minimalist elegance and forward-thinking design, Zita develops compelling visual narratives and cohesive brand directions that distinguish her clients in today’s competitive market.

Her expertise lies in crafting bespoke brand identities and refined visual storytelling, all tailored to elevate and define the distinctive essence of each brand she works with.

Timeless Charm, Modern Luxury: The Art Deco Identity of Floriana Boutique Hotel

Designed by Zita Fernandez

Floriana Boutique Hotel’s branding captures the elegance and sophistication of Art Deco, creating a visual identity that reflects the hotel’s dedication to luxury, exceptional service, and meticulous attention to detail. Nestled in the heart of Cairns, this heritage-listed building, originally established in 1939, has been thoughtfully restored to preserve its timeless architectural charm while seamlessly incorporating contemporary luxury. The branding mirrors this delicate balance, blending the classic allure of Art Deco with modern design sensibilities to showcase the hotel’s premium positioning.

The design concept embraces clean lines, geometric patterns, and bold symmetry—signature elements of the Art Deco style—cultivating a refined yet inviting ambiance. These design choices evoke the glamour and opulence of the 1930s, harmonizing beautifully with the hotel’s renovated interiors and luxurious offerings, creating a seamless bridge between the past and present.

With just 10 exclusive rooms, including two premium suites, Floriana Boutique Hotel offers an intimate and bespoke experience for its guests. Every detail, from the plush bedding and high-end amenities to the attentive service, has been thoughtfully curated to provide a retreat that combines historical charm with modern comfort. The branding encapsulates this experience, inviting guests to step into a world where heritage and contemporary luxury coexist in perfect harmony.

The Art Deco-inspired visual identity not only honors the hotel’s architectural heritage but also embodies a sense of sophistication and exclusivity, establishing Floriana Boutique Hotel as the ultimate destination for travelers seeking elegance and relaxation in the heart of Cairns.

Zita Fernandez partners with ambitious clients to create high-end brand identities and visual strategies that resonate with sophistication and innovation. With a focus on minimalist elegance and forward-thinking design, Zita develops compelling visual narratives and cohesive brand directions that distinguish her clients in today’s competitive market.

Her expertise lies in crafting bespoke brand identities and refined visual storytelling, all tailored to elevate and define the distinctive essence of each brand she works with.