Paloma Coffee Rebranding: Strengthening Identity Through Thoughtful Packaging

Designed by Maryan Ivasyk & Victor Hupalo

Paloma Coffee, a well-established and respected roastery, sought to convey its professionalism through a refined design during its rebranding process. Rather than making drastic changes to the logo, the focus was on enhancing the packaging system, which includes a box, an outer sleeve, and an inner coffee bag. The box features an embossed design with floating letters inspired by birds in the sky, a visual nod to the brand's name, Paloma. The outer sleeve presented a challenge, as it needed to balance both aesthetic appeal and functionality, enabling quick assembly at the roastery while remaining intuitive for customers. To distinguish the different coffee varieties, we used distinct tint colors for the filter, espresso, and limited edition options.

Previously, the brand faced challenges with rigid designs that were difficult to adapt for specific occasions. We addressed this by establishing a simple yet strong design foundation that facilitates collaboration with other creators and allows for easy adjustments for events, without compromising the brand's identity. A key goal was to create a versatile design that would not need to be redesigned anytime soon. We’re excited to introduce new products, including Drip Coffee Bags and limited edition packaging developed in collaboration with various artists.

Maryan Ivasyk is a multidisciplinary graphic designer and art director based in Vienna, originally from Ukraine. He has built an impressive international portfolio, collaborating with artists, musicians, fashion designers, and on a wide range of creative projects across various industries. With extensive experience in print, packaging, and editorial design, Maryan's unique perspective is influenced by his background in architecture and interior design, which allows him to approach graphic design with a strong focus on structure, spatial relationships, and meticulous attention to detail. His work seamlessly blends artistic innovation with functional design, making him a versatile and sought-after professional in the creative world.

Paloma Coffee Rebranding: Strengthening Identity Through Thoughtful Packaging

Paloma Coffee, a well-established and respected roastery, sought to convey its professionalism through a refined design during its rebranding process. Rather than making drastic changes to the logo, the focus was on enhancing the packaging system, which includes a box, an outer sleeve, and an inner coffee bag. The box features an embossed design with floating letters inspired by birds in the sky, a visual nod to the brand's name, Paloma. The outer sleeve presented a challenge, as it needed to balance both aesthetic appeal and functionality, enabling quick assembly at the roastery while remaining intuitive for customers. To distinguish the different coffee varieties, we used distinct tint colors for the filter, espresso, and limited edition options.

Previously, the brand faced challenges with rigid designs that were difficult to adapt for specific occasions. We addressed this by establishing a simple yet strong design foundation that facilitates collaboration with other creators and allows for easy adjustments for events, without compromising the brand's identity. A key goal was to create a versatile design that would not need to be redesigned anytime soon. We’re excited to introduce new products, including Drip Coffee Bags and limited edition packaging developed in collaboration with various artists.

Maryan Ivasyk is a multidisciplinary graphic designer and art director based in Vienna, originally from Ukraine. He has built an impressive international portfolio, collaborating with artists, musicians, fashion designers, and on a wide range of creative projects across various industries. With extensive experience in print, packaging, and editorial design, Maryan's unique perspective is influenced by his background in architecture and interior design, which allows him to approach graphic design with a strong focus on structure, spatial relationships, and meticulous attention to detail. His work seamlessly blends artistic innovation with functional design, making him a versatile and sought-after professional in the creative world.