Khwabgah: A Dreamscape of South Asian and European Cultures

Designed by Naveed Hussain

Khwabgah • خوابگاہ: A culture kitchen with a South Asian soul, rooted in Amsterdam. The name Khwabgah, meaning "the place of dreams," serves as both a symbol and a sentiment, capturing the essence of drifting through a dreamscape—where nostalgia intertwines with wonder, stars guide the imagination, and a soft, magical haze evokes the beauty of fleeting moments. This vision is embodied in every aspect of the identity, from the fluid animations to the harmonious interplay of Urdu and English in the logotypes.

The design reflects a seamless fusion of South Asian and European cultures, brought to life through a vivid, nostalgic color palette inspired by the everyday treasures of South Asian households—those seemingly mundane yet strikingly vibrant objects that hold stories, memories, and a sense of home. Khwabgah is more than a space; it’s an experience of cultural resonance and shared dreams.

Naveed Hussain is an Indian visual artist with a deep passion for diverse forms of artistic expression. As a multidisciplinary creator, he thrives on experimenting across various fields, including illustration, branding, packaging, editorial design, and photography. His talent has earned him prestigious accolades, such as a Gold award at the Dieline Awards 2022 for Identity System Design and an In-book Winner/Baby Elephant recognition at the Kyoorius Design Awards 2021. Naveed’s work has also been showcased internationally, with notable features at *Indianama: Jerusalem Design Week 2019* and *London Design Week 2017.

Khwabgah: A Dreamscape of South Asian and European Cultures

Khwabgah • خوابگاہ: A culture kitchen with a South Asian soul, rooted in Amsterdam. The name Khwabgah, meaning "the place of dreams," serves as both a symbol and a sentiment, capturing the essence of drifting through a dreamscape—where nostalgia intertwines with wonder, stars guide the imagination, and a soft, magical haze evokes the beauty of fleeting moments. This vision is embodied in every aspect of the identity, from the fluid animations to the harmonious interplay of Urdu and English in the logotypes.

The design reflects a seamless fusion of South Asian and European cultures, brought to life through a vivid, nostalgic color palette inspired by the everyday treasures of South Asian households—those seemingly mundane yet strikingly vibrant objects that hold stories, memories, and a sense of home. Khwabgah is more than a space; it’s an experience of cultural resonance and shared dreams.

Naveed Hussain is an Indian visual artist with a deep passion for diverse forms of artistic expression. As a multidisciplinary creator, he thrives on experimenting across various fields, including illustration, branding, packaging, editorial design, and photography. His talent has earned him prestigious accolades, such as a Gold award at the Dieline Awards 2022 for Identity System Design and an In-book Winner/Baby Elephant recognition at the Kyoorius Design Awards 2021. Naveed’s work has also been showcased internationally, with notable features at *Indianama: Jerusalem Design Week 2019* and *London Design Week 2017.