YourStudio Redefines Cazcabel’s Global Brand Identity

YourStudio collaborated with Cazcabel, a tequila brand rooted in the Jalisco Mountains, to revitalize its global brand strategy and visual identity. Grounded in the essence of Mexico—past and present—Cazcabel celebrates authenticity, culture, and storytelling. YourStudio built on the established name and wordmark, crafting a cohesive framework to elevate its global presence.

The strategy centers on three pillars: Family, Legends, and Mexico. 

- Family reflects the independent spirit of the Vazquez family, agave pioneers for over a century, resonating with authenticity seekers. 

- Legends highlights Cazcabel’s inspiring stories, encouraging bold exploration. 

- Mexico celebrates vibrant culture and the joy of connection.

A new Cazcabel Family Tree was created to symbolize heritage and craftsmanship, uniting past, present, and future. Inspired by the sliced "piña" of the agave cactus, YourStudio introduced a distinctive graphic shape to frame imagery and integrate the family tree emblem.

The color palette blends Cazcabel’s signature blues and earth tones with bold accents:  

- Warm hues for Family, fiery shades for Mexico, and rich blues for Legends.

The iconic graphic stripe was reimagined to energize visuals and typography. A refined type system pairs Alternate Gothic Condensed Black, a bold typeface from a South American foundry, with Basic Sans for clarity and versatility. Art direction shifted from vintage to vibrant, human-focused photography, enhancing authenticity.

YourStudio’s refreshed strategy and identity transform Cazcabel into a modern yet heritage-rich brand, inviting consumers to celebrate Mexico’s culture and stories for years to come.

YourStudio is a next-generation experience design and strategy agency dedicated to fostering human connection. With studios in London, New York City, Los Angeles, Amsterdam, and Melbourne, the agency collaborates closely with in-house teams to inspire innovative thinking, transforming firsthand consumer insights into groundbreaking experiences and concepts. Specializing in Strategy, Branding, Digital Innovation, and Environment Design, YourStudio partners with global leaders and bold disruptors such as Nike, Netflix, Google, Amazon, L’Oréal, IKEA, and Virgin.

YourStudio Redefines Cazcabel’s Global Brand Identity

YourStudio collaborated with Cazcabel, a tequila brand rooted in the Jalisco Mountains, to revitalize its global brand strategy and visual identity. Grounded in the essence of Mexico—past and present—Cazcabel celebrates authenticity, culture, and storytelling. YourStudio built on the established name and wordmark, crafting a cohesive framework to elevate its global presence.

The strategy centers on three pillars: Family, Legends, and Mexico.  

- Family reflects the independent spirit of the Vazquez family, agave pioneers for over a century, resonating with authenticity seekers.  

- Legends highlights Cazcabel’s inspiring stories, encouraging bold exploration.  

- Mexico celebrates vibrant culture and the joy of connection.

A new Cazcabel Family Tree was created to symbolize heritage and craftsmanship, uniting past, present, and future. Inspired by the sliced "piña" of the agave cactus, YourStudio introduced a distinctive graphic shape to frame imagery and integrate the family tree emblem.

The color palette blends Cazcabel’s signature blues and earth tones with bold accents: 

- Warm hues for Family, fiery shades for Mexico, and rich blues for Legends.

The iconic graphic stripe was reimagined to energize visuals and typography. A refined type system pairs Alternate Gothic Condensed Black, a bold typeface from a South American foundry, with Basic Sans for clarity and versatility. Art direction shifted from vintage to vibrant, human-focused photography, enhancing authenticity.

YourStudio’s refreshed strategy and identity transform Cazcabel into a modern yet heritage-rich brand, inviting consumers to celebrate Mexico’s culture and stories for years to come.

YourStudio is a next-generation experience design and strategy agency dedicated to fostering human connection. With studios in London, New York City, Los Angeles, Amsterdam, and Melbourne, the agency collaborates closely with in-house teams to inspire innovative thinking, transforming firsthand consumer insights into groundbreaking experiences and concepts. Specializing in Strategy, Branding, Digital Innovation, and Environment Design, YourStudio partners with global leaders and bold disruptors such as Nike, Netflix, Google, Amazon, L’Oréal, IKEA, and Virgin.