Crafting Connection and Elegance: The Roseline Wine Bar Identity

Designed by Margo Garrigues

Roseline is a charming wine bar in Charleston, South Carolina, where everyone is welcomed to be themselves. The venue fosters connection and celebrates exceptional wines, all while staying true to the spirit of keeping Charleston intimate. With a carefully selected collection of natural wines from around the world, Roseline invites guests to explore new tastes, engage in conversation with fellow patrons, or even chat with the owners themselves. Embracing inclusivity, the space has no dress code and no pretense—just an inviting atmosphere to enjoy a glass of wine, no matter who you are.

The brand identity was inspired by conversations with the owners, who envisioned a fusion of “refined wines” and “eclectic vibes.” This balance is showcased in a playful combination of elegant and quirky fonts, rich colors, layered textures, and moody photography. The name "Roseline," inspired by the intersection of Rose and Line Street, led to the creation of flower-and-wine-glass motifs. The final brand captures a spirit of creativity, individuality, and expression, embodying a high-end yet welcoming community hangout in Charleston.

Margo Garrigues is a talented graphic designer with a dual base in Dallas and Lisbon, specializing in brand identity, print design, and custom web design. With over ten years of experience across corporate, studio, start-up, and freelance settings, she is adept at creating innovative, sophisticated designs that center on her clients' goals.

Throughout her career, Margo has collaborated with a wide variety of clients, from cinematographers and farmers to B2B e-commerce companies. Her creative passion is driven by a desire to highlight the beauty in the world and bring the visions of creators to life through impactful design. The most fulfilling aspect of her work is building genuine relationships with clients, learning about their products or services, and uncovering the passion that drives their projects.

Crafting Connection and Elegance: The Roseline Wine Bar Identity

Roseline is a charming wine bar in Charleston, South Carolina, where everyone is welcomed to be themselves. The venue fosters connection and celebrates exceptional wines, all while staying true to the spirit of keeping Charleston intimate. With a carefully selected collection of natural wines from around the world, Roseline invites guests to explore new tastes, engage in conversation with fellow patrons, or even chat with the owners themselves. Embracing inclusivity, the space has no dress code and no pretense—just an inviting atmosphere to enjoy a glass of wine, no matter who you are.

The brand identity was inspired by conversations with the owners, who envisioned a fusion of “refined wines” and “eclectic vibes.” This balance is showcased in a playful combination of elegant and quirky fonts, rich colors, layered textures, and moody photography. The name "Roseline," inspired by the intersection of Rose and Line Street, led to the creation of flower-and-wine-glass motifs. The final brand captures a spirit of creativity, individuality, and expression, embodying a high-end yet welcoming community hangout in Charleston.

Margo Garrigues is a talented graphic designer with a dual base in Dallas and Lisbon, specializing in brand identity, print design, and custom web design. With over ten years of experience across corporate, studio, start-up, and freelance settings, she is adept at creating innovative, sophisticated designs that center on her clients' goals.

Throughout her career, Margo has collaborated with a wide variety of clients, from cinematographers and farmers to B2B e-commerce companies. Her creative passion is driven by a desire to highlight the beauty in the world and bring the visions of creators to life through impactful design. The most fulfilling aspect of her work is building genuine relationships with clients, learning about their products or services, and uncovering the passion that drives their projects.