Eska's latest innovation brings its renowned natural water into a new form: a sparkling version available in 355ml cans. For this project, the brand entrusted the creativity of Area.Studio, aiming to preserve its identity while introducing an innovative and captivating design to the competitive sparkling water sector.
Area.Studio tackled the design challenge with a refined approach, maintaining Eska's recognizable minimalist aesthetic while introducing visual elements that evoke freshness and lightness. The choice of materials and graphic elements also aligns with the brand's commitment to sustainability, making the design not only appealing but also in harmony with Eska's ecological principles.
The two variants of Eska Sparkling Water – Lemon and Original – feature a visual contrast that highlights their uniqueness: the Lemon version stands out with a bold and vibrant look, while the Original maintains a subtle and refined elegance. Despite their differences, both cans appear harmonious and cohesive, offering a clear and instantly recognizable visual experience for consumers.
Area.Studio, an agency specializing in creating memorable visual identities, has successfully elevated Eska's image through a cohesive and distinctive design. With an approach that combines aesthetics and functionality, the agency has strengthened the brand's presence in the market, transforming simple packaging into an engaging visual experience.
Eska's latest innovation brings its renowned natural water into a new form: a sparkling version available in 355ml cans. For this project, the brand entrusted the creativity of Area.Studio, aiming to preserve its identity while introducing an innovative and captivating design to the competitive sparkling water sector.
Area.Studio tackled the design challenge with a refined approach, maintaining Eska's recognizable minimalist aesthetic while introducing visual elements that evoke freshness and lightness. The choice of materials and graphic elements also aligns with the brand's commitment to sustainability, making the design not only appealing but also in harmony with Eska's ecological principles.
The two variants of Eska Sparkling Water – Lemon and Original – feature a visual contrast that highlights their uniqueness: the Lemon version stands out with a bold and vibrant look, while the Original maintains a subtle and refined elegance. Despite their differences, both cans appear harmonious and cohesive, offering a clear and instantly recognizable visual experience for consumers.
Area.Studio, an agency specializing in creating memorable visual identities, has successfully elevated Eska's image through a cohesive and distinctive design. With an approach that combines aesthetics and functionality, the agency has strengthened the brand's presence in the market, transforming simple packaging into an engaging visual experience.
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