Frezzcanti: A Sparkling Revolution in Colombian Wine

Designed by S&Co

Colombia is making a bold entry into the world of sparkling wine with the launch of Frezzcanti. Traditionally not known for wine production, the country is embracing innovation with this effervescent newcomer, challenging conventional expectations and setting a new standard in Latin American winemaking.

Departing from the conventional aesthetics of Lambrusco and Cava, the brand needed an identity that reflected both its Latin American roots and the sophistication of the sparkling wine category. Enter S&Co, a Bogotá-based design firm with expertise in branding, packaging, and communication. Their task was to craft an identity that blended tradition with a modern, vibrant twist.

The name "Frezzcanti" is a clever fusion of "Fresco" (fresh), with the double "ZZ" highlighting its effervescence, and "Canti," referencing the Frizzanti wine category. S&Co took this dynamic name and developed a visual identity that defies traditional wine label norms.

One of the most striking elements of Frezzcanti’s packaging is its use of bold, round shapes that mimic the lively bubbles within the bottle. These forms are arranged across the label like an abstract painting, creating an energetic and modern aesthetic. The color palette further enhances the brand’s fresh appeal, with warm reds and pinks for the red variety and cooling blues for the white version—echoing the vibrant hues of the tropics.

Typography plays a crucial role in reinforcing the brand’s identity. Inspired by 1970s Italian signage, the typeface merges vintage charm with contemporary style, bridging the gap between European elegance and Colombian exuberance.

Frezzcanti represents more than just a new product—it symbolizes a shift in the perception of Colombian wine. With S&Co’s innovative design approach, the brand confidently steps onto the global stage, offering a refreshing alternative to the more traditional sparkling wine markets.

Frezzcanti: A Sparkling Revolution in Colombian Wine

Colombia is making a bold entry into the world of sparkling wine with the launch of Frezzcanti. Traditionally not known for wine production, the country is embracing innovation with this effervescent newcomer, challenging conventional expectations and setting a new standard in Latin American winemaking.

Departing from the conventional aesthetics of Lambrusco and Cava, the brand needed an identity that reflected both its Latin American roots and the sophistication of the sparkling wine category. Enter S&Co, a Bogotá-based design firm with expertise in branding, packaging, and communication. Their task was to craft an identity that blended tradition with a modern, vibrant twist.

The name "Frezzcanti" is a clever fusion of "Fresco" (fresh), with the double "ZZ" highlighting its effervescence, and "Canti," referencing the Frizzanti wine category. S&Co took this dynamic name and developed a visual identity that defies traditional wine label norms.

One of the most striking elements of Frezzcanti’s packaging is its use of bold, round shapes that mimic the lively bubbles within the bottle. These forms are arranged across the label like an abstract painting, creating an energetic and modern aesthetic. The color palette further enhances the brand’s fresh appeal, with warm reds and pinks for the red variety and cooling blues for the white version—echoing the vibrant hues of the tropics.

Typography plays a crucial role in reinforcing the brand’s identity. Inspired by 1970s Italian signage, the typeface merges vintage charm with contemporary style, bridging the gap between European elegance and Colombian exuberance.

Frezzcanti represents more than just a new product—it symbolizes a shift in the perception of Colombian wine. With S&Co’s innovative design approach, the brand confidently steps onto the global stage, offering a refreshing alternative to the more traditional sparkling wine markets.