Aesthetic Alchemy: Dualist Skincare's Visual Identity

Dualist, a brand redefining skincare with revolutionary potency and gentle efficacy, offers a hybrid oil-serum embodying the essence of French skincare minimalism and botanical mastery. Every ingredient meticulously chosen, it delivers hydration and balance, leaving skin fortified and radiant. With a vision to cultivate a devoted following, Dualist sought a visual identity reflecting its refined bohemian ethos.

Responding to the brief, Mariam Khalifah crafted a sophisticated, timeless visual language resonating with Dualist's target audience. The symbol, intertwining serum and oil, symbolizes harmony and balance, adorning the luxurious packaging. Typography choices, Times Now and Radio Grotesk, evoke luxury and confidence, complemented by a color palette reflecting royal influences.

This fusion of branding elements creates an unforgettable identity, capturing the refined bohemian spirit. With its allure and commitment to luxury, Dualist is poised to carve out a niche in skincare, drawing in aficionados effortlessly.

Mariam Khalifah, situated in Cairo, Egypt, is a seasoned art director and brand designer with over six years of professional experience. Her specialization encompasses a wide spectrum, including branding, art direction, editorial, packaging and web design. This breadth of expertise empowers her to craft visual identities that are not only distinct but also leave a lasting imprint in the minds of viewers.

Throughout her career, Mariam has played a pivotal role in transforming the narratives of numerous brands and inspiring entrepreneurs to realize their visions. She achieves this by seamlessly blending design, strategy, research, and marketing into cohesive visual systems that resonate deeply with target audiences.

Among her notable clientele are industry leaders such as Acorns, the City of Minneapolis and East Fork Pottery. Each collaboration stands as a testament to Mariam's ability to elevate brands and create captivating narratives through her design prowess.

Aesthetic Alchemy: Dualist Skincare's Visual Identity