Tata: Pioneering Child Safety with a Thoughtful Brand Identity

Developed by parents for parents, Tata Pad is the first car seat system equipped with three intelligent alarms to ensure that babies and toddlers are never left behind. This revolutionary product required a brand identity that matched its groundbreaking mission, and that’s where We Meet Brands came in.

Tata faced a dual challenge: defining a long-term brand strategy and implementing hands-on design solutions that would resonate with families. The project scope was extensive, covering brand identity development, visual strategy, digital communication, packaging, retail presence, and motion design. Tata needed a cohesive and scalable brand identity to effectively communicate with parents and caregivers while maintaining a child-friendly and engaging aesthetic.

We Meet Brands approached Tata’s identity with the goal of balancing warmth, trust, and technological innovation. The key element in this transformation was the introduction of “Tatino,” an endearing brand mascot designed to personify Tata’s mission. Tatino became the heart of Tata’s storytelling, seamlessly guiding parents through the brand’s touchpoints while making safety communication more accessible and engaging. By integrating Tatino across digital platforms, product packaging, and retail displays, We Meet Brands ensured a consistent and recognizable presence. The result was a brand identity that not only conveyed security and reliability but also fostered an emotional connection with families.

Reflecting on the partnership, Lapo Ceccherelli, Chief Creative Officer & Co-founder at Tata, expressed his enthusiasm: “We Meet Brands never stopped trying to raise the bar. We wanted to communicate spontaneous love and interaction between parents and children – while still focusing on the product. We think this was solved in a clever and fun way. We are very excited about the launch of the brand and the way it is being received by the market.”

As a strategic design studio based in Rome, We Meet Brands collaborates with ambitious companies to transform innovative ideas into extraordinary brands. Their multidisciplinary team of designers, strategists, storytellers, and tech experts believes in the power of design to bring beauty into people’s lives. By applying this philosophy to Tata, We Meet Brands successfully created a brand identity that not only stands out in the child safety industry but also enhances the way families interact with a life-saving product. Tata’s launch marks the beginning of a new era in child safety, where smart technology and thoughtful design work hand in hand to protect what matters most.

Tata: Pioneering Child Safety with a Thoughtful Brand Identity

Developed by parents for parents, Tata Pad is the first car seat system equipped with three intelligent alarms to ensure that babies and toddlers are never left behind. This revolutionary product required a brand identity that matched its groundbreaking mission, and that’s where We Meet Brands came in.

Tata faced a dual challenge: defining a long-term brand strategy and implementing hands-on design solutions that would resonate with families. The project scope was extensive, covering brand identity development, visual strategy, digital communication, packaging, retail presence, and motion design. Tata needed a cohesive and scalable brand identity to effectively communicate with parents and caregivers while maintaining a child-friendly and engaging aesthetic.

We Meet Brands approached Tata’s identity with the goal of balancing warmth, trust, and technological innovation. The key element in this transformation was the introduction of “Tatino,” an endearing brand mascot designed to personify Tata’s mission. Tatino became the heart of Tata’s storytelling, seamlessly guiding parents through the brand’s touchpoints while making safety communication more accessible and engaging. By integrating Tatino across digital platforms, product packaging, and retail displays, We Meet Brands ensured a consistent and recognizable presence. The result was a brand identity that not only conveyed security and reliability but also fostered an emotional connection with families.

Reflecting on the partnership, Lapo Ceccherelli, Chief Creative Officer & Co-founder at Tata, expressed his enthusiasm: “We Meet Brands never stopped trying to raise the bar. We wanted to communicate spontaneous love and interaction between parents and children – while still focusing on the product. We think this was solved in a clever and fun way. We are very excited about the launch of the brand and the way it is being received by the market.”

As a strategic design studio based in Rome, We Meet Brands collaborates with ambitious companies to transform innovative ideas into extraordinary brands. Their multidisciplinary team of designers, strategists, storytellers, and tech experts believes in the power of design to bring beauty into people’s lives. By applying this philosophy to Tata, We Meet Brands successfully created a brand identity that not only stands out in the child safety industry but also enhances the way families interact with a life-saving product. Tata’s launch marks the beginning of a new era in child safety, where smart technology and thoughtful design work hand in hand to protect what matters most.