Batchwell: Redefining Convenience and Quality in Cocktails

Batchwell, a brand known for its commitment to crafting high-quality cocktails with ease, has undergone a remarkable transformation. Thanks to the creative vision of the internal design team led by Creative Director Robbie Reynolds, Founder Euan Holden, and Designer Po-Hsuan Chu, the brand’s refreshed identity and packaging now encapsulate its essence—delivering premium cocktails effortlessly, wherever and whenever.

The new Batchwell branding embraces a vibrant, modern-retro aesthetic that is both bold and practical. The design reflects the free-spirited and fun-loving nature of the product while ensuring that the premium ingredients inside remain the focal point. With refined yet playful illustrations, the updated look strikes a perfect balance between standing out on the shelf and maintaining an upscale appeal.

Batchwell’s innovative packaging is designed with the modern consumer in mind. Each pouch contains individually portioned sachets, allowing users to mix perfectly balanced cocktails in seconds. This eliminates the hassle of sourcing ingredients, measuring proportions, and dealing with messy cleanups. Whether hosting a gathering, celebrating a special occasion, or simply unwinding after a long day, Batchwell ensures that quality and convenience go hand in hand.

Beyond aesthetics, the functionality of Batchwell’s new packaging was a key consideration in the redesign. The lightweight, resealable pouches are easy to transport, making them ideal for any setting—from intimate home gatherings to outdoor adventures. The durable design also minimizes damage during shipping, ensuring that every cocktail experience is as seamless as intended.

The revitalized design not only enhances Batchwell’s visual identity but also strengthens its connection with consumers. First-time buyers can now better understand the brand’s value proposition, while loyal customers appreciate the reinforced commitment to both quality and accessibility. This refresh marks a new chapter for Batchwell, solidifying its place as a go-to choice for those who refuse to compromise on their cocktails.

Robbie Reynolds is a senior designer, art director, and proud girl dad based in Denver, currently working at Airbnb. With over a decade of experience in Los Angeles, he specializes in brand identity, design systems, typography, and art direction. Robbie brings a bold, conceptual approach to his work, crafting compelling visual narratives that resonate deeply with culture and audiences. His passion lies in pushing the boundaries of brand design and visual communication to create engaging, meaningful experiences.

Po-Hsuan Chu, a multi-disciplinary designer specializing in branding and packaging, played a pivotal role in Batchwell’s transformation. With experience spanning Taiwan and New York, Po-Hsuan’s expertise in communication design, digital media, and motion graphics brings a dynamic and thoughtful approach to her work. Passionate about creating designs that inspire interaction, she skillfully blends bold aesthetics with meaningful concepts, elevating brands through strategic and emotive design.

Batchwell: Redefining Convenience and Quality in Cocktails

Batchwell, a brand known for its commitment to crafting high-quality cocktails with ease, has undergone a remarkable transformation. Thanks to the creative vision of the internal design team led by Creative Director Robbie Reynolds, Founder Euan Holden, and Designer Po-Hsuan Chu, the brand’s refreshed identity and packaging now encapsulate its essence—delivering premium cocktails effortlessly, wherever and whenever.

The new Batchwell branding embraces a vibrant, modern-retro aesthetic that is both bold and practical. The design reflects the free-spirited and fun-loving nature of the product while ensuring that the premium ingredients inside remain the focal point. With refined yet playful illustrations, the updated look strikes a perfect balance between standing out on the shelf and maintaining an upscale appeal.

Batchwell’s innovative packaging is designed with the modern consumer in mind. Each pouch contains individually portioned sachets, allowing users to mix perfectly balanced cocktails in seconds. This eliminates the hassle of sourcing ingredients, measuring proportions, and dealing with messy cleanups. Whether hosting a gathering, celebrating a special occasion, or simply unwinding after a long day, Batchwell ensures that quality and convenience go hand in hand.

Beyond aesthetics, the functionality of Batchwell’s new packaging was a key consideration in the redesign. The lightweight, resealable pouches are easy to transport, making them ideal for any setting—from intimate home gatherings to outdoor adventures. The durable design also minimizes damage during shipping, ensuring that every cocktail experience is as seamless as intended.

The revitalized design not only enhances Batchwell’s visual identity but also strengthens its connection with consumers. First-time buyers can now better understand the brand’s value proposition, while loyal customers appreciate the reinforced commitment to both quality and accessibility. This refresh marks a new chapter for Batchwell, solidifying its place as a go-to choice for those who refuse to compromise on their cocktails.

Robbie Reynolds is a senior designer, art director, and proud girl dad based in Denver, currently working at Airbnb. With over a decade of experience in Los Angeles, he specializes in brand identity, design systems, typography, and art direction. Robbie brings a bold, conceptual approach to his work, crafting compelling visual narratives that resonate deeply with culture and audiences. His passion lies in pushing the boundaries of brand design and visual communication to create engaging, meaningful experiences.

Po-Hsuan Chu, a multi-disciplinary designer specializing in branding and packaging, played a pivotal role in Batchwell’s transformation. With experience spanning Taiwan and New York, Po-Hsuan’s expertise in communication design, digital media, and motion graphics brings a dynamic and thoughtful approach to her work. Passionate about creating designs that inspire interaction, she skillfully blends bold aesthetics with meaningful concepts, elevating brands through strategic and emotive design.