How AUAR’s Brand Identity Sets the Standard for AI and Robotic Construction

Designed by Ascend Studio

Founded by Gilles Retsin and Mollie Claypool of the Bartlett School of Architecture, AUAR (Automated Architecture) is a series A startup that is reshaping the housing industry through robotics and AI. Their vision is to create an automated, sustainable ecosystem to produce beautiful, affordable homes on a large scale.

AUAR sought a distinctive brand identity that would firmly establish them as leaders in sustainable, affordable housing through innovative technology. The goal was to make their advanced robotic and AI-based approach compelling and accessible to collaborators across the construction sector and beyond.

Working closely with AUAR’s founders, Ascend Studio developed a brand identity that aligns with their vision, balancing their advanced automation with a forward-thinking, human touch. Using the brand concept, “The building blocks of a better future,” Ascend Studio created a vibrant identity that combines a technical yet approachable typeface, representing a harmony between warmth and technology. The design system draws on AUAR's voxel-based software, highlighting the modular, building-block nature of their architectural process.

With clear, bold messaging and a distinctive identity, the new brand effectively communicates AUAR’s mission to deliver affordable, aesthetically pleasing homes with minimal environmental impact. It showcases AUAR’s technological leadership and dedication to sustainability, positioning them as trailblazers who are redefining the future of construction, with a message that resonates from developers to manufacturers to homeowners.

Ascend Studio, a London-based branding agency founded in 2006, specializes in brand strategy, design, and digital solutions. The name "Ascend" captures the agency’s mission: to elevate brands by helping them not only differentiate themselves but also embody their values and vision for the future. Collaborating with both emerging innovators and established global leaders, Ascend Studio translates complex ideas into memorable, powerful brand stories, crafting purposeful brands that demand attention.

How AUAR’s Brand Identity Sets the Standard for AI and Robotic Construction

Designed by Ascend Studio

Founded by Gilles Retsin and Mollie Claypool of the Bartlett School of Architecture, AUAR (Automated Architecture) is a series A startup that is reshaping the housing industry through robotics and AI. Their vision is to create an automated, sustainable ecosystem to produce beautiful, affordable homes on a large scale.

AUAR sought a distinctive brand identity that would firmly establish them as leaders in sustainable, affordable housing through innovative technology. The goal was to make their advanced robotic and AI-based approach compelling and accessible to collaborators across the construction sector and beyond.

Working closely with AUAR’s founders, Ascend Studio developed a brand identity that aligns with their vision, balancing their advanced automation with a forward-thinking, human touch. Using the brand concept, “The building blocks of a better future,” Ascend Studio created a vibrant identity that combines a technical yet approachable typeface, representing a harmony between warmth and technology. The design system draws on AUAR's voxel-based software, highlighting the modular, building-block nature of their architectural process.

With clear, bold messaging and a distinctive identity, the new brand effectively communicates AUAR’s mission to deliver affordable, aesthetically pleasing homes with minimal environmental impact. It showcases AUAR’s technological leadership and dedication to sustainability, positioning them as trailblazers who are redefining the future of construction, with a message that resonates from developers to manufacturers to homeowners.

Ascend Studio, a London-based branding agency founded in 2006, specializes in brand strategy, design, and digital solutions. The name "Ascend" captures the agency’s mission: to elevate brands by helping them not only differentiate themselves but also embody their values and vision for the future. Collaborating with both emerging innovators and established global leaders, Ascend Studio translates complex ideas into memorable, powerful brand stories, crafting purposeful brands that demand attention.