POMA Studio's Brand Identity for Barely

For Barely, POMA Studio developed a comprehensive brand concept that infuses ethical essentials with a dynamic and youthful spirit. This project centered on creating a meaningful brand identity rooted in sustainability, inclusivity, and authenticity.

The brand’s aesthetic embraces refined simplicity with expressive accents, featuring a soft, ethereal color palette that conveys a sense of ease and tranquility. Photography plays a pivotal role, capturing unretouched, real bodies and celebrating natural beauty in its most genuine form. Every design choice reflects the brand’s commitment to clarity, honesty, and warmth, forging a deep connection with mindful consumers who value both style and ethical responsibility.

POMA Studio is a creative collaboration between Inês and Magdalena, two Brussels-based designers dedicated to crafting thoughtful designs and intuitive digital experiences. Specializing in bespoke branding and graphic design, they create visually distinct and meaningful identities tailored to each client’s unique vision.  

Believing that every brand has a story worth telling, Inês and Magdalena take a personalized, hands-on approach—working closely with clients to translate their identity into compelling design solutions. Whether developing full-scale brand identities or refining specific graphic assets, their process is always collaborative, intentional, and aligned with each client’s aspirations.  

Rejecting one-size-fits-all solutions, POMA focuses on crafting designs that seamlessly reflect a brand’s essence and needs. With a strong commitment to creativity, quality, and authenticity, they bring brands to life with precision, originality, and care.

POMA Studio's Brand Identity for Barely

For Barely, POMA Studio developed a comprehensive brand concept that infuses ethical essentials with a dynamic and youthful spirit. This project centered on creating a meaningful brand identity rooted in sustainability, inclusivity, and authenticity.

The brand’s aesthetic embraces refined simplicity with expressive accents, featuring a soft, ethereal color palette that conveys a sense of ease and tranquility. Photography plays a pivotal role, capturing unretouched, real bodies and celebrating natural beauty in its most genuine form. Every design choice reflects the brand’s commitment to clarity, honesty, and warmth, forging a deep connection with mindful consumers who value both style and ethical responsibility.

POMA Studio is a creative collaboration between Inês and Magdalena, two Brussels-based designers dedicated to crafting thoughtful designs and intuitive digital experiences. Specializing in bespoke branding and graphic design, they create visually distinct and meaningful identities tailored to each client’s unique vision. 

Believing that every brand has a story worth telling, Inês and Magdalena take a personalized, hands-on approach—working closely with clients to translate their identity into compelling design solutions. Whether developing full-scale brand identities or refining specific graphic assets, their process is always collaborative, intentional, and aligned with each client’s aspirations. 

Rejecting one-size-fits-all solutions, POMA focuses on crafting designs that seamlessly reflect a brand’s essence and needs. With a strong commitment to creativity, quality, and authenticity, they bring brands to life with precision, originality, and care.