Bilabila Mart Rebranding: A Fresh Identity by Studio Kekfeng

As competition in the retail sector intensifies, a strong brand identity has become essential for standing out. Bilabila Mart, a well-established Malaysian supermarket chain, has embraced this necessity by unveiling a fresh, modern visual identity designed by Studio Kekfeng. With a strong reputation for offering high-quality local products, the brand sought an updated look that would appeal to both its loyal customer base and first-time visitors.

Central to this rebranding effort is the ‘/’ symbol—an elegant yet impactful design element that embodies the brand’s vision of endless possibilities. This sleek yet versatile motif symbolizes Bilabila Mart’s commitment to variety and excellence, ensuring its relevance in an ever-changing industry.

The revitalized brand identity was strategically deployed across multiple channels, including exterior and interior signage, in-store displays, and digital media. This meticulous implementation facilitated a seamless transition, strengthening consumer recognition and fostering brand loyalty. By refreshing its image while upholding its core principles, Bilabila Mart has repositioned itself as a contemporary and customer-centric shopping destination.

Driving this innovative redesign is Kekfeng Lee, a Malaysian designer with an extensive global portfolio. Educated in Malaysia and the Netherlands, he then worked at renowned firms like Studio Dumbar in Rotterdam, where he gained valuable experience in high-level design thinking. He later co-founded Kaukau in Shanghai, stepping away from the project in 2022. Returning to Malaysia, he launched Studio Kekfeng, specialising in brand identities, event visuals, packaging, web design, motion graphics, and typography. As someone deeply rooted in Malaysia’s diverse culture, he embraces inclusivity—a perspective further shaped by years of living and working abroad. His collaborative approach, bringing together a diverse network of creative experts, played a crucial role in executing Bilabila Mart’s brand evolution.

Bilabila Mart Rebranding: A Fresh Identity by Studio Kekfeng

As competition in the retail sector intensifies, a strong brand identity has become essential for standing out. Bilabila Mart, a well-established Malaysian supermarket chain, has embraced this necessity by unveiling a fresh, modern visual identity designed by Studio Kekfeng. With a strong reputation for offering high-quality local products, the brand sought an updated look that would appeal to both its loyal customer base and first-time visitors.

Central to this rebranding effort is the ‘/’ symbol—an elegant yet impactful design element that embodies the brand’s vision of endless possibilities. This sleek yet versatile motif symbolizes Bilabila Mart’s commitment to variety and excellence, ensuring its relevance in an ever-changing industry.

The revitalized brand identity was strategically deployed across multiple channels, including exterior and interior signage, in-store displays, and digital media. This meticulous implementation facilitated a seamless transition, strengthening consumer recognition and fostering brand loyalty. By refreshing its image while upholding its core principles, Bilabila Mart has repositioned itself as a contemporary and customer-centric shopping destination.

Driving this innovative redesign is Kekfeng Lee, a Malaysian designer with an extensive global portfolio. Educated in Malaysia and the Netherlands, he then worked at renowned firms like Studio Dumbar in Rotterdam, where he gained valuable experience in high-level design thinking. He later co-founded Kaukau in Shanghai, stepping away from the project in 2022. Returning to Malaysia, he launched Studio Kekfeng, specialising in brand identities, event visuals, packaging, web design, motion graphics, and typography. As someone deeply rooted in Malaysia’s diverse culture, he embraces inclusivity—a perspective further shaped by years of living and working abroad. His collaborative approach, bringing together a diverse network of creative experts, played a crucial role in executing Bilabila Mart’s brand evolution.