Genk op Gang: A Dynamic Branding by Studio-tic

The city of Genk has long been a hub of cultural diversity and artistic expression. To further encourage the rediscovery and re-experience of its various districts, the City of Genk launched the initiative "Genk op Gang." This initiative is centered around a distinctive green line that winds through different neighborhoods, serving as a guide to various storyboards, cultural initiatives, and art projects along the way.

To bring this unique project to life with a fitting identity, the City of Genk entrusted the branding and design studio, Studio-tic. With a deep appreciation for form, typography, and language, Studio-tic conceptualized a design that embodies the essence of movement and materiality.

The branding concept lies the physicality of the green line itself. Studio-tic translated this idea into a striking visual identity by incorporating bold stripes of green fluorescent paint. The interplay of these elements is most prominently featured in the dynamic logo, which consists of several expressive lines converging to form a walking figure. This emblematic representation captures the essence of exploration and movement, reinforcing the initiative's goal of encouraging people to traverse and engage with their surroundings.

The typography chosen for the branding is bold yet highly readable, ensuring accessibility for a wide audience. This careful balance between visual impact and clarity reflects the inclusive nature of the project, inviting both locals and visitors to take part in the experience.

Beyond the logo, Studio-tic developed a series of applications that extend the branding concept into various formats. By maintaining a strong connection between the graphic representation of the line and the act of walking, different routes within the city can be visually translated in a clear and consistent manner. This seamless integration enhances the overall identity of "Genk op Gang," making it easily recognizable and engaging across different mediums.

A key aspect of the campaign imagery draws inspiration from the renowned "Department of Funny Walks," subtly visualizing the dynamic and playful nature of the routes to be followed. This reference injects a touch of humor and approachability into the initiative, making the exploration of Genk's neighborhoods an inviting and enjoyable experience.

Studio-tic, a Genk-based branding and design studio, has carved out a reputation as a creative agency that thrives on versatility. Their expertise spans from concept development to final execution, bridging the gap between digital and print, abstract thinking and tangible design solutions.

With over a decade of experience, Studio-tic operates as the creative backbone for organizations, providing strategic and visually compelling communication solutions. Their work on "Genk op Gang" is a testament to their ability to blend artistic innovation with functional design, making them an invaluable partner in crafting meaningful brand identities.

Genk op Gang: A Dynamic Branding by Studio-tic

The city of Genk has long been a hub of cultural diversity and artistic expression. To further encourage the rediscovery and re-experience of its various districts, the City of Genk launched the initiative "Genk op Gang." This initiative is centered around a distinctive green line that winds through different neighborhoods, serving as a guide to various storyboards, cultural initiatives, and art projects along the way.

To bring this unique project to life with a fitting identity, the City of Genk entrusted the branding and design studio, Studio-tic. With a deep appreciation for form, typography, and language, Studio-tic conceptualized a design that embodies the essence of movement and materiality.

The branding concept lies the physicality of the green line itself. Studio-tic translated this idea into a striking visual identity by incorporating bold stripes of green fluorescent paint. The interplay of these elements is most prominently featured in the dynamic logo, which consists of several expressive lines converging to form a walking figure. This emblematic representation captures the essence of exploration and movement, reinforcing the initiative's goal of encouraging people to traverse and engage with their surroundings.

The typography chosen for the branding is bold yet highly readable, ensuring accessibility for a wide audience. This careful balance between visual impact and clarity reflects the inclusive nature of the project, inviting both locals and visitors to take part in the experience.

Beyond the logo, Studio-tic developed a series of applications that extend the branding concept into various formats. By maintaining a strong connection between the graphic representation of the line and the act of walking, different routes within the city can be visually translated in a clear and consistent manner. This seamless integration enhances the overall identity of "Genk op Gang," making it easily recognizable and engaging across different mediums.

A key aspect of the campaign imagery draws inspiration from the renowned "Department of Funny Walks," subtly visualizing the dynamic and playful nature of the routes to be followed. This reference injects a touch of humor and approachability into the initiative, making the exploration of Genk's neighborhoods an inviting and enjoyable experience.

Studio-tic, a Genk-based branding and design studio, has carved out a reputation as a creative agency that thrives on versatility. Their expertise spans from concept development to final execution, bridging the gap between digital and print, abstract thinking and tangible design solutions.

With over a decade of experience, Studio-tic operates as the creative backbone for organizations, providing strategic and visually compelling communication solutions. Their work on "Genk op Gang" is a testament to their ability to blend artistic innovation with functional design, making them an invaluable partner in crafting meaningful brand identities.