C2 Motion Pictures Unveils a Bold New Identity with The New Company

As C2 Motion Pictures gears up for the highly anticipated release of The Monkey, the production studio has taken a significant step in redefining its brand identity. To achieve this transformation, they enlisted the expertise of The New Company (NewCo), a creative agency known for its innovative approach to branding and storytelling.

C2 Motion Pictures, the studio behind acclaimed films such as Longlegs, Kings of Tupelo, and The End We Start From, recognized the need for an identity that truly reflects the quality and vision of its productions. In late 2023, they partnered with NewCo to reimagine their brand, ensuring that it aligns seamlessly with the studio’s ethos and cinematic excellence.

The new identity system developed by NewCo embraces a reductive approach, allowing the studio’s content and creative minds to take center stage. Rather than overshadowing the films with an overly elaborate brand aesthetic, the design system remains restrained yet impactful. The cinematic ID, in particular, has been crafted to feel monumental, transforming the simplicity of the static elements into a powerful visual expression through sound, motion, and 3D effects.

Founded in 2018 by Matt Luckhurst (Executive Creative Director) and Seth Mroczka (President), The New Company has built a reputation for helping brands articulate their stories with clarity and innovation. Their approach combines strategic insight, experimentation, and a commitment to craftsmanship. With experience working alongside both industry leaders and emerging challengers, NewCo ensures that each brand it collaborates with achieves a distinct and compelling presence.

C2 Motion Pictures Unveils a Bold New Identity with The New Company

As C2 Motion Pictures gears up for the highly anticipated release of The Monkey, the production studio has taken a significant step in redefining its brand identity. To achieve this transformation, they enlisted the expertise of The New Company (NewCo), a creative agency known for its innovative approach to branding and storytelling.

C2 Motion Pictures, the studio behind acclaimed films such as Longlegs, Kings of Tupelo, and The End We Start From, recognized the need for an identity that truly reflects the quality and vision of its productions. In late 2023, they partnered with NewCo to reimagine their brand, ensuring that it aligns seamlessly with the studio’s ethos and cinematic excellence.

The new identity system developed by NewCo embraces a reductive approach, allowing the studio’s content and creative minds to take center stage. Rather than overshadowing the films with an overly elaborate brand aesthetic, the design system remains restrained yet impactful. The cinematic ID, in particular, has been crafted to feel monumental, transforming the simplicity of the static elements into a powerful visual expression through sound, motion, and 3D effects.

Founded in 2018 by Matt Luckhurst (Executive Creative Director) and Seth Mroczka (President), The New Company has built a reputation for helping brands articulate their stories with clarity and innovation. Their approach combines strategic insight, experimentation, and a commitment to craftsmanship. With experience working alongside both industry leaders and emerging challengers, NewCo ensures that each brand it collaborates with achieves a distinct and compelling presence.