Erthos: Innovating Sustainability with a Refined Identity and Strategic Design

Designed by WØRKS

Erthos® is a biomaterials company innovating by creating effective, biodegradable alternatives to plastic using advanced technology. The company’s logomark, which was originally the ‘o’ in the Erthos® wordmark, has been refined to maintain its familiarity while enhancing its impact. This logomark represents circularity and planetary health.

The brand’s identity uses a single typeface, Suisse Int’l Regular, focusing on clarity and simplicity through a strict set of typographic rules. This minimalist approach aims to engage the audience subtly while maintaining a sophisticated appearance.

The visual system is designed to inspire confidence and position Erthos® as a leader in sustainability, balancing advanced technology with an approachable image. Inspired by the consistency of institutions like NASA, the system uses grids and compartments for clear, flexible communication of technical information.

The modular system and intentional color palette highlight important data and create clear visual hierarchies, ensuring Erthos® stands out in the sustainability industry with a direct and energizing presence.

WØRKS is a dynamic creative studio based in New York City, committed to driving cultural advancement through a blend of strategic insight and interdisciplinary design. By integrating diverse design practices and innovative strategies, WØRKS seeks to push boundaries and shape the future of creative expression. Their approach is rooted in a deep understanding of cultural trends and a dedication to crafting impactful solutions that resonate across various industries and communities.

Erthos: Innovating Sustainability with a Refined Identity and Strategic Design

Erthos® is a biomaterials company innovating by creating effective, biodegradable alternatives to plastic using advanced technology. The company’s logomark, which was originally the ‘o’ in the Erthos® wordmark, has been refined to maintain its familiarity while enhancing its impact. This logomark represents circularity and planetary health.

The brand’s identity uses a single typeface, Suisse Int’l Regular, focusing on clarity and simplicity through a strict set of typographic rules. This minimalist approach aims to engage the audience subtly while maintaining a sophisticated appearance.

The visual system is designed to inspire confidence and position Erthos® as a leader in sustainability, balancing advanced technology with an approachable image. Inspired by the consistency of institutions like NASA, the system uses grids and compartments for clear, flexible communication of technical information. 

The modular system and intentional color palette highlight important data and create clear visual hierarchies, ensuring Erthos® stands out in the sustainability industry with a direct and energizing presence.

WØRKS is a dynamic creative studio based in New York City, committed to driving cultural advancement through a blend of strategic insight and interdisciplinary design. By integrating diverse design practices and innovative strategies, WØRKS seeks to push boundaries and shape the future of creative expression. Their approach is rooted in a deep understanding of cultural trends and a dedication to crafting impactful solutions that resonate across various industries and communities.