Dripping with Charisma: Exploring Fat Miilk Audacious Take on Vietnamese Coffee

Designed by Truffl

Fat Miilk redefines Vietnamese coffee, embodying audacity and charisma in every sip. Founded by Lan Ho, a Vietnamese-American daughter of political refugees, the brand celebrates robust flavor and cultural pride rather than focusing solely on educating consumers about coffee beans. It offers an energetic kick and a nod to immigrant resilience, making Vietnamese coffee accessible to all.

The brand's identity merges audacity with sophistication through a minimalist aesthetic and bold typography reminiscent of streetwear. Packaging combines minimalism with intricate detail, featuring premium materials and symbolic elements that tell a story of heritage and authenticity. Vibrant photography captures the dynamic impact of Fat Miilk products, reflecting the brand's bold character and unfiltered essence.

Designed by Truffl an award-winning Creative Agency & Venture Studio based in Los Angeles. Specializing in branding, strategy, and packaging, Truffl helps clients transform their brands from ordinary to extraordinary, grow their businesses, and bring their visions to life. The agency looks for that extra special something in each client by digging deep to uncover the motivations of company founders in order to create authentic brands that break conventions.

Dripping with Charisma: Exploring Fat Miilk Audacious Take on Vietnamese Coffee