BH — Focus on: Hype Type Studio

Hype Type Studio: Crafting Bespoke Visual Solutions for Leading Brands

Hype Type is a multidisciplinary design and creative studio situated in the vibrant heart of Los Angeles, California. Their systematic and thorough approach spans across various domains, including visual identity, art direction, packaging, motion, type design, and typography. This comprehensive methodology ensures the strategic and cohesive visual articulation of brands, delivering impactful and memorable experiences.

Hype Type Studio prides itself on its adaptability and breadth of expertise across multiple disciplines. Every project is approached with a fresh, inventive perspective that is both visually compelling and conceptually robust, regardless of the industry. This flexibility and commitment to excellence enable them to deliver standout solutions that resonate deeply with their clients' target audiences.

The studio boasts an impressive portfolio of collaborations with industry giants such as NASA, Patagonia, Hoka, Sonos, and Nike. Their holistic practice integrates brand identity, packaging, motion graphics, type design, art direction, and copywriting into a seamless process. This ensures that each project is crafted with unparalleled attention to detail and originality, resulting in bespoke solutions that resonate with target audiences.

In addition to their core services, Hype Type is an integral part of Formerly Known, a Los Angeles-based type foundry co-founded by Paul Hutchison and Ross Burwell. Each typeface in their catalogue is born out of a necessity identified during their studio design work, giving each creation a unique and purposeful origin. This distinct perspective fuels the foundry’s innovative direction, drawing inspiration from experimental approaches. They are constantly exploring new techniques and formats, challenging the conventions of type design and pushing the boundaries of creativity.