The Design Behind LoL Esports’ Hall of Legends

Designed by The New Company

The New Company created a striking visual identity and motion graphics system for the Hall of Legends, a new initiative by LoL Esports to celebrate excellence in the game. Its first inductee is Faker, the four-time League of Legends World Champion. Building on their successful 2021 rebrand of the LoL Esports identity, The New Company was tasked with designing an elevated brand identity for the Hall of Legends.

The new design, highlighted by a symbolic use of gold, conveys the prestige and grandeur of the Hall while preserving the bold, dynamic energy of competitive gaming. The system introduces innovative elements such as refined typography, sophisticated photo treatments, a library of 3D graphic assets, and a suite of motion graphics optimized for broadcast. Together, these components form a versatile and adaptable toolkit for teams worldwide.

Epic in scale and cinematic in execution, the Hall of Legends system enhances the LoL Esports brand, merging premium aesthetics with a sense of digital sophistication that resonates across mediums.

The Design Behind LoL Esports’ Hall of Legends

Designed by The New Company

The New Company created a striking visual identity and motion graphics system for the Hall of Legends, a new initiative by LoL Esports to celebrate excellence in the game. Its first inductee is Faker, the four-time League of Legends World Champion. Building on their successful 2021 rebrand of the LoL Esports identity, The New Company was tasked with designing an elevated brand identity for the Hall of Legends. 

The new design, highlighted by a symbolic use of gold, conveys the prestige and grandeur of the Hall while preserving the bold, dynamic energy of competitive gaming. The system introduces innovative elements such as refined typography, sophisticated photo treatments, a library of 3D graphic assets, and a suite of motion graphics optimized for broadcast. Together, these components form a versatile and adaptable toolkit for teams worldwide. 

Epic in scale and cinematic in execution, the Hall of Legends system enhances the LoL Esports brand, merging premium aesthetics with a sense of digital sophistication that resonates across mediums.