Visual Revolution: The New Identity of Hayes Davidson

Designed by BOB

Hayes Davidson is a leader in the field of visualisation, with over 30 years of experience working in the built environment. To celebrate their continually pioneering and innovative approach, a new identity and website have been meticulously crafted by BOB.

The central concept revolves around a dynamic living mark that encourages audiences to 'take another look,' embodying the spirit of Hayes Davidson's practice. This mark is constructed in a 3D wireframe, allowing its strokes to shift when viewed from different angles, revealing new perspectives across both print and digital applications. This wireframe motif is mirrored in a meticulously designed layout grid with equal numbers of columns and rows, creating a harmonious visual structure. The logo is paired with the house typeface, Caslon Doric, which is a modern evolution of a classic typographic family, adding a touch of timeless elegance.

The website is designed to invite interactive engagement with the logo and other 3D elements, providing a dynamic and immersive experience. As visitors navigate the site, the page furniture transforms, reinforcing the sense of a living, breathing entity. This impression of vitality is further enhanced by the use of highlight and shadow hues, subtly hinting at the edges and depths of architectural space. The result is a sophisticated and engaging digital presence that reflects Hayes Davidson's commitment to innovation and excellence in visualisation.

BOB is a distinguished graphic design studio established in 2002, proudly female-led, with vibrant offices in both London and Zürich. The studio thrives on fostering rich dialogues that span across a myriad of creative disciplines, effectively merging conceptual thinking with meticulous craftsmanship. This collaborative ethos is at the heart of BOB's dynamic approach.

With an impressive portfolio, BOB excels in various domains including brand identity, print, digital, environmental, and packaging design. Each project is approached with a dedication to innovation and excellence, ensuring that the final outcome not only meets but exceeds client expectations. Their work is characterized by a deep understanding of the interplay between visual aesthetics and practical functionality, resulting in designs that are both striking and effective.

BOB's commitment to pushing the boundaries of graphic design has earned them a reputation for creating visually compelling and thoughtfully executed work that resonates on multiple levels. Their projects reflect a harmonious blend of creativity and precision, setting a high standard in the industry.

Visual Revolution: The New Identity of Hayes Davidson

Designed by BOB

Hayes Davidson is a leader in the field of visualisation, with over 30 years of experience working in the built environment. To celebrate their continually pioneering and innovative approach, a new identity and website have been meticulously crafted by BOB.

The central concept revolves around a dynamic living mark that encourages audiences to 'take another look,' embodying the spirit of Hayes Davidson's practice. This mark is constructed in a 3D wireframe, allowing its strokes to shift when viewed from different angles, revealing new perspectives across both print and digital applications. This wireframe motif is mirrored in a meticulously designed layout grid with equal numbers of columns and rows, creating a harmonious visual structure. The logo is paired with the house typeface, Caslon Doric, which is a modern evolution of a classic typographic family, adding a touch of timeless elegance.

The website is designed to invite interactive engagement with the logo and other 3D elements, providing a dynamic and immersive experience. As visitors navigate the site, the page furniture transforms, reinforcing the sense of a living, breathing entity. This impression of vitality is further enhanced by the use of highlight and shadow hues, subtly hinting at the edges and depths of architectural space. The result is a sophisticated and engaging digital presence that reflects Hayes Davidson's commitment to innovation and excellence in visualisation.

BOB is a distinguished graphic design studio established in 2002, proudly female-led, with vibrant offices in both London and Zürich. The studio thrives on fostering rich dialogues that span across a myriad of creative disciplines, effectively merging conceptual thinking with meticulous craftsmanship. This collaborative ethos is at the heart of BOB's dynamic approach.

With an impressive portfolio, BOB excels in various domains including brand identity, print, digital, environmental, and packaging design. Each project is approached with a dedication to innovation and excellence, ensuring that the final outcome not only meets but exceeds client expectations. Their work is characterized by a deep understanding of the interplay between visual aesthetics and practical functionality, resulting in designs that are both striking and effective.

BOB's commitment to pushing the boundaries of graphic design has earned them a reputation for creating visually compelling and thoughtfully executed work that resonates on multiple levels. Their projects reflect a harmonious blend of creativity and precision, setting a high standard in the industry.