Transforming Sweden's Top Supermarket Through Branding and Conceptual Innovation

Sweden's top grocery store, ICA Stop in Täby, underwent a comprehensive rebranding and makeover in collaboration with Snask and Westblom Krasse Arkitektkontor. The initiative aimed to transform the store into a culinary hotspot while retaining its friendly service and top-quality products. The rebranding included a new logo featuring the S symbol for enhanced recognition, along with bold changes to colors, typography, and overall design. Architectural and experiential enhancements were also made, resulting in updated shopping bags, signage, apparel, menus, and innovative culinary spaces.

Highlights of the transformation included a vibrant pink juice bar, a pastel green vegan butcher's corner, and a redesigned market hall to engage food enthusiasts. The restaurant became the focal point, featuring a welcoming atmosphere with a soothing soft blue backdrop and sophisticated accents like stainless steel and terrazzo finishes. The revamped ICA Stop blurred the lines between grocery shopping and culinary exploration, emerging as a true haven for food lovers.

SNASK is a creative agency of misfit geniuses conquering the world through fine-looking design and genuine emotions. They aim to challenge conservative frameworks and they do so with their backs straight, supported by their unbreakable values. They don't shy away from the challenge, as they see that the magic lies within the unexplored. To be great, you have to be brave and bold. To be real, you have to stand up for your opinions and beliefs. And that's Snask: brave, bold, and real. They excel in branding, design, and film and refuse to do anything less than what they see as world-class. They are doctors of disturbance, wizards of disruption, and spokesmen of disobedience. They take on the responsibility to stay engaged, give a damn, and strive for empathy. There's a short word for this assumption of responsibility: Snask.

Transforming Sweden's Top Supermarket Through Branding and Conceptual Innovation

Designed by Snask