Gallery Recordings: A New Visual Identity for the Electronic Music Label

Designed by Studio Thomas Hatton

Gallery (Recordings) is a record label that specializes in management, events, and apparel within the electronic music scene. Established in Marrickville, Sydney, and driven by a community-focused ethos, Gallery celebrates art and the people who bring it to life. The label transcends sonic boundaries, motivated by the emotional responses its music elicits. Studio Thomas Hatton collaborated with Gallery to craft a new visual identity and system for the label. This ongoing partnership includes creative direction and the design of all visual communications for the brand, encompassing event artworks, release artworks, promotional materials, and more.

The visual identity of the brand is inspired by the expressions and movements of the audience, creating varied feelings and compositions on the dancefloor and throughout the venue. Drawing from the dynamic motion of club environments, the design incorporates graphic elements that shift and contort, reflecting the freedom of expression and movement. The outcome is a versatile and dynamic system, mirroring the nature of the dance floors cherished by Gallery and its audience. 'Gallery' encapsulates 'art' in all forms—people, music, content, design, emotions, and beyond. The graphics and shapes are intentionally unconventional and glitch-like, evoking a sense of curiosity and abstraction. These design elements are influenced by the electronic equipment used to produce and play the music the label represents, such as modular synths, controllers, and drum machines. These inspirations are manifested in grid systems, shapes, and graphic devices.

Studio Thomas Hatton is an acclaimed design firm established by the visionary George Thomas Hatton, with bases in both Sydney, Australia, and Biarritz, France. The studio undertakes projects on a global scale, specializing in the nuanced realms of graphic design and creative direction. The ethos of the studio is rooted in the power of collaboration, working closely with discerning individuals, esteemed institutions, and forward-thinking brands to craft innovative, thoughtfully considered, and impactful visual dialogues.

The practice thrives on content-driven creativity, expertly blending creative direction with the development of visual identities, publications, websites, and a range of digital and print media. Studio Thomas Hatton is passionate about fostering long-term partnerships, dedicating its creative energies to clients and collaborators who share its commitment to excellence and values. The studio’s diverse portfolio spans a wide array of sectors, including art, culture, architecture, fashion, and music, reflecting its versatile approach and deep engagement with the creative community.

Gallery Recordings: A New Visual Identity for the Electronic Music Label

Gallery (Recordings) is a record label that specializes in management, events, and apparel within the electronic music scene. Established in Marrickville, Sydney, and driven by a community-focused ethos, Gallery celebrates art and the people who bring it to life. The label transcends sonic boundaries, motivated by the emotional responses its music elicits. Studio Thomas Hatton collaborated with Gallery to craft a new visual identity and system for the label. This ongoing partnership includes creative direction and the design of all visual communications for the brand, encompassing event artworks, release artworks, promotional materials, and more.

The visual identity of the brand is inspired by the expressions and movements of the audience, creating varied feelings and compositions on the dancefloor and throughout the venue. Drawing from the dynamic motion of club environments, the design incorporates graphic elements that shift and contort, reflecting the freedom of expression and movement. The outcome is a versatile and dynamic system, mirroring the nature of the dance floors cherished by Gallery and its audience. 'Gallery' encapsulates 'art' in all forms—people, music, content, design, emotions, and beyond. The graphics and shapes are intentionally unconventional and glitch-like, evoking a sense of curiosity and abstraction. These design elements are influenced by the electronic equipment used to produce and play the music the label represents, such as modular synths, controllers, and drum machines. These inspirations are manifested in grid systems, shapes, and graphic devices.

Studio Thomas Hatton is an acclaimed design firm established by the visionary George Thomas Hatton, with bases in both Sydney, Australia, and Biarritz, France. The studio undertakes projects on a global scale, specializing in the nuanced realms of graphic design and creative direction. The ethos of the studio is rooted in the power of collaboration, working closely with discerning individuals, esteemed institutions, and forward-thinking brands to craft innovative, thoughtfully considered, and impactful visual dialogues.

The practice thrives on content-driven creativity, expertly blending creative direction with the development of visual identities, publications, websites, and a range of digital and print media. Studio Thomas Hatton is passionate about fostering long-term partnerships, dedicating its creative energies to clients and collaborators who share its commitment to excellence and values. The studio’s diverse portfolio spans a wide array of sectors, including art, culture, architecture, fashion, and music, reflecting its versatile approach and deep engagement with the creative community.