Loungerie Launches Loveplay: A Bold New Take on Female Sexuality

Designed by My Dear Studio

Loungerie, a leading Brazilian brand specializing in lingerie and women’s products, has unveiled its latest innovation: Loveplay, an erotic product line designed to celebrate female sexuality in a modern and inclusive way. The creative force behind this launch is My Dear Studio, a remote design agency led by Camila Kintzel, Rafael Ferro, and Nicholas Dimitry. While the studio operates from various global locations—Camila based in Berlin, Rafael in Barcelona, and the team largely in Brazil—it maintains a distinctly Brazilian essence in its work while serving international clients across the United States, the UK, Switzerland, Vietnam, Saudi Arabia, the UAE, and Spain.

The name Loveplay embodies a shift from conventional notions of intimacy. My Dear Studio critiques the outdated focus of terms like "foreplay," which center penetration as the ultimate goal of sexual experiences. Instead, Loveplay champions the idea that pleasure can be most profound in the playful and exploratory moments leading up to climax. This perspective seeks to redefine and celebrate the full journey of sexual discovery, aligning with contemporary, diverse experiences of female pleasure.

Loveplay invites women to embrace their sexuality, whether independently or with a partner. The line features products tailored to various levels of intensity, offering an accessible entry point for newcomers while catering to more adventurous desires, including fetish exploration.

My Dear Studio crafted a visual identity for Loveplay that is fresh, sunny, and approachable, aiming to demystify the use of erotic products. The branding conveys that connecting with one’s body through these products is not only healthy but also fun. Additionally, the whimsical names given to the line’s toys create an inviting, personal connection with consumers, further emphasizing the "play" in Loveplay.

This isn’t the first collaboration between Loungerie and My Dear Studio. Previous projects, including the packaging for the Shape Up and Be Kind collections, highlight a partnership rooted in creativity and innovation. Together, they continue to push boundaries, delivering empowering and exciting products for the modern woman.

With Loveplay, Loungerie reaffirms its dedication to helping women embrace their sexuality with authenticity and joy. This bold new line offers a fresh perspective on intimacy, celebrating connection and pleasure in a way that feels light, empowering, and thoroughly modern.

Loungerie Launches Loveplay: A Bold New Take on Female Sexuality

Loungerie, a leading Brazilian brand specializing in lingerie and women’s products, has unveiled its latest innovation: Loveplay, an erotic product line designed to celebrate female sexuality in a modern and inclusive way. The creative force behind this launch is My Dear Studio, a remote design agency led by Camila Kintzel, Rafael Ferro, and Nicholas Dimitry. While the studio operates from various global locations—Camila based in Berlin, Rafael in Barcelona, and the team largely in Brazil—it maintains a distinctly Brazilian essence in its work while serving international clients across the United States, the UK, Switzerland, Vietnam, Saudi Arabia, the UAE, and Spain.

The name Loveplay embodies a shift from conventional notions of intimacy. My Dear Studio critiques the outdated focus of terms like "foreplay," which center penetration as the ultimate goal of sexual experiences. Instead, Loveplay champions the idea that pleasure can be most profound in the playful and exploratory moments leading up to climax. This perspective seeks to redefine and celebrate the full journey of sexual discovery, aligning with contemporary, diverse experiences of female pleasure.

Loveplay invites women to embrace their sexuality, whether independently or with a partner. The line features products tailored to various levels of intensity, offering an accessible entry point for newcomers while catering to more adventurous desires, including fetish exploration.

My Dear Studio crafted a visual identity for Loveplay that is fresh, sunny, and approachable, aiming to demystify the use of erotic products. The branding conveys that connecting with one’s body through these products is not only healthy but also fun. Additionally, the whimsical names given to the line’s toys create an inviting, personal connection with consumers, further emphasizing the "play" in Loveplay.

This isn’t the first collaboration between Loungerie and My Dear Studio. Previous projects, including the packaging for the Shape Up and Be Kind collections, highlight a partnership rooted in creativity and innovation. Together, they continue to push boundaries, delivering empowering and exciting products for the modern woman.

With Loveplay, Loungerie reaffirms its dedication to helping women embrace their sexuality with authenticity and joy. This bold new line offers a fresh perspective on intimacy, celebrating connection and pleasure in a way that feels light, empowering, and thoroughly modern.