Jardins Gamelin: A Decade in Full Bloom with maubau’s Vibrant Rebrand

As the Jardins Gamelin project celebrates its tenth anniversary, the Montreal-based creative studio maubau has unveiled a bold and sunlit rebrand that perfectly captures the essence of this ever-evolving cultural and social space. Titled "In Full Bloom of Art," the refreshed identity pays homage to a decade of flourishing community engagement, immersive experiences, and a rich summer program that has cemented Jardins Gamelin’s place as a cornerstone of Montreal’s cultural landscape.

Maubau’s rebranding strategy embraces the lively and dynamic spirit of Montreal’s summers, translating it into a fresh, colorful, and engaging visual language. A distinct and evolving aesthetic was crafted for different segments of the seasonal calendar, ensuring that the communication remains fluid and responsive throughout the summer. This joyful and energetic approach not only highlights the diversity of cultural and human experiences at Jardins Gamelin but also solidifies its identity as a space where art, community, and nature intersect seamlessly.

The new visual identity maintains a strong connection with Glissades Gamelin and the broader Quartier des Spectacles ecosystem while allowing Jardins Gamelin to stand out with its own unique character. Last winter, the brand narrative was centered around a board motif that shaped the visual landscape; this summer, the focus shifts to roots—symbolizing growth, connection, and the deep cultural imprint of Jardins Gamelin. The iconic red of the Quartier des Spectacles threads its way through every floral detail, reinforcing brand consistency across all signage and design elements. The rebrand also extends its attention to editorial creativity, carrying forward the playful and poetic tone established by its winter counterpart, "Winter Smiles."

With "In Full Bloom of Art," maubau successfully reaffirms Jardins Gamelin’s role as a beacon of artistic and social vitality in Montreal. The studio’s ability to fuse architectural thinking, typography, and storytelling results in an identity that is both visually captivating and deeply meaningful. As Jardins Gamelin embarks on its next chapter, this vibrant and expressive rebrand ensures that its presence remains as dynamic, welcoming, and culturally enriching as ever.

Jardins Gamelin: A Decade in Full Bloom with maubau’s Vibrant Rebrand

As the Jardins Gamelin project celebrates its tenth anniversary, the Montreal-based creative studio maubau has unveiled a bold and sunlit rebrand that perfectly captures the essence of this ever-evolving cultural and social space. Titled "In Full Bloom of Art," the refreshed identity pays homage to a decade of flourishing community engagement, immersive experiences, and a rich summer program that has cemented Jardins Gamelin’s place as a cornerstone of Montreal’s cultural landscape.

Maubau’s rebranding strategy embraces the lively and dynamic spirit of Montreal’s summers, translating it into a fresh, colorful, and engaging visual language. A distinct and evolving aesthetic was crafted for different segments of the seasonal calendar, ensuring that the communication remains fluid and responsive throughout the summer. This joyful and energetic approach not only highlights the diversity of cultural and human experiences at Jardins Gamelin but also solidifies its identity as a space where art, community, and nature intersect seamlessly.

The new visual identity maintains a strong connection with Glissades Gamelin and the broader Quartier des Spectacles ecosystem while allowing Jardins Gamelin to stand out with its own unique character. Last winter, the brand narrative was centered around a board motif that shaped the visual landscape; this summer, the focus shifts to roots—symbolizing growth, connection, and the deep cultural imprint of Jardins Gamelin. The iconic red of the Quartier des Spectacles threads its way through every floral detail, reinforcing brand consistency across all signage and design elements. The rebrand also extends its attention to editorial creativity, carrying forward the playful and poetic tone established by its winter counterpart, "Winter Smiles."

With "In Full Bloom of Art," maubau successfully reaffirms Jardins Gamelin’s role as a beacon of artistic and social vitality in Montreal. The studio’s ability to fuse architectural thinking, typography, and storytelling results in an identity that is both visually captivating and deeply meaningful. As Jardins Gamelin embarks on its next chapter, this vibrant and expressive rebrand ensures that its presence remains as dynamic, welcoming, and culturally enriching as ever.