Intersection of Music and Film: Inside KIHARA, Sony Music Germany's Innovative Project

Designed by Carla Palette

KIHARA, part of Sony Music Germany, is an ambitious project uniting music and film talents in intimate, cinematic content. Operating at the intersection of these realms, they aim to create a platform recognizing exceptional talents and fostering awareness among artists, music lovers, brands, and a dynamic audience. Dedicated to integrating music into culture, KIHARA showcases both established and emerging artists, enriching the cultural fabric with diverse talent.

The new brand for KIHARA, a division of Sony Music, was crafted with a holistic and adaptable approach to accommodate various artists with their unique styles under one cohesive brand. The visual solution embodies a progressive yet timeless vibe, positioning KIHARA at the cutting edge of intimate cinematographic production and music culture. Drawing inspiration from the walkman logo, the brand identity utilizes bold and flexible design elements reminiscent of fashion and magazines, catering to diverse content styles. The primary logomark features customized typography that represents a community of artists while avoiding specific music eras or styles. It incorporates multiple typefaces to create a unified wordmark with subtle curvature, symbolizing the flow and movement of KIHARA's music style.

The secondary brand symbol pays homage to the walkman logo with an organic, abstract shape representing the letter 'k', conveying a sense of fluidity and growth in music. The typography aligns with Sony Music branding, while a neutral black and white palette allows artists to shine, making the brand identity a versatile canvas for musical expression.

Carla Palette specializes in crafting impactful and thought-provoking brand experiences that challenge societal norms and embrace current social tensions. As an independent freelance designer and art director, Carla collaborates with progressive brands across various industries, including food & beverage, music, alcohol, and lifestyle. Leveraging her extensive creative network, Carla assembles specialized teams tailored to each client's unique requirements, fostering strong collaborations and delivering impactful results. From initial concept to final execution, Carla employs refined processes in conceptual design and strategic planning to create visually striking identity systems, boutique packaging, and compelling advertising campaigns. Through her work, Carla cultivates meaningful connections between brands and socially conscious audiences with discerning expectations.

Intersection of Music and Film: Inside KIHARA, Sony Music Germany's Innovative Project

KIHARA, part of Sony Music Germany, is an ambitious project uniting music and film talents in intimate, cinematic content. Operating at the intersection of these realms, they aim to create a platform recognizing exceptional talents and fostering awareness among artists, music lovers, brands, and a dynamic audience. Dedicated to integrating music into culture, KIHARA showcases both established and emerging artists, enriching the cultural fabric with diverse talent.

The new brand for KIHARA, a division of Sony Music, was crafted with a holistic and adaptable approach to accommodate various artists with their unique styles under one cohesive brand. The visual solution embodies a progressive yet timeless vibe, positioning KIHARA at the cutting edge of intimate cinematographic production and music culture. Drawing inspiration from the walkman logo, the brand identity utilizes bold and flexible design elements reminiscent of fashion and magazines, catering to diverse content styles. The primary logomark features customized typography that represents a community of artists while avoiding specific music eras or styles. It incorporates multiple typefaces to create a unified wordmark with subtle curvature, symbolizing the flow and movement of KIHARA's music style.

The secondary brand symbol pays homage to the walkman logo with an organic, abstract shape representing the letter 'k', conveying a sense of fluidity and growth in music. The typography aligns with Sony Music branding, while a neutral black and white palette allows artists to shine, making the brand identity a versatile canvas for musical expression.

Carla Palette specializes in crafting impactful and thought-provoking brand experiences that challenge societal norms and embrace current social tensions. As an independent freelance designer and art director, Carla collaborates with progressive brands across various industries, including food & beverage, music, alcohol, and lifestyle. Leveraging her extensive creative network, Carla assembles specialized teams tailored to each client's unique requirements, fostering strong collaborations and delivering impactful results. From initial concept to final execution, Carla employs refined processes in conceptual design and strategic planning to create visually striking identity systems, boutique packaging, and compelling advertising campaigns. Through her work, Carla cultivates meaningful connections between brands and socially conscious audiences with discerning expectations.