Kokkeløren: Revolutionizing Norway's Meal-Kit Market with Local Flavors and Chef-Crafted Quality

Designed by OlssønBarbieri

Kokkeløren, meaning "little chef," is a Norwegian meal subscription service that stands out by offering local produce and chef-made sauces and condiments. Competing with larger brands, it emphasizes strong local supplier relationships and community support.

Meal subscription services provide pre-portioned ingredients for home-cooked meals, eliminating the need for recipe planning and grocery shopping. Kokkeløren delivers three meals weekly with easy-to-follow recipes, allowing customers to prepare impressive dishes with minimal effort. These kits promote cooking mastery and offer a superior alternative to ready-meals.

OlssønBarbieri aimed to enhance Kokkeløren's branding to reflect its premium quality and emotional appeal. The branding strategy includes an energetic communication system, nostalgic chef-mascot, and strong visual identity. The subscription kits, available for 2 or 4 people, are delivered in refrigerated cars to minimize waste. Numbered paper bags and custom-designed boxes with colorful sleeves ensure an organized and memorable unboxing experience. 

The packaging design features a trapezoidal prism shape, easy to handle, with recipes printed on the sleeves. A diverse color palette and fresh photography echo the variety and complexity of Kokkeløren’s offerings. The strategic goal is to align branding with the taste experience, appealing to consumers seeking a meaningful connection to their food and supporting local producers. The use of the Valizas typeface adds a cheerful, nostalgic touch, balancing modern crispness with a human element.

OlssønBarbieri is an internationally award-winning design studio known for creating innovative brand identities, with a particular focus on the food and beverage industries. They partner with both emerging start-ups and established companies, providing creative and forward-thinking design solutions characterized by exceptional craftsmanship. OlssønBarbieri excels in helping clients convey their stories and build strong connections with their audiences. They value their collaborations with clients who are progressive, ethically minded, and responsive to the increasing desire for enduring, beautiful, and meaningful products and experiences.

Kokkeløren: Revolutionizing Norway's Meal-Kit Market with Local Flavors and Chef-Crafted Quality

Designed by OlssønBarbieri

Kokkeløren, meaning "little chef," is a Norwegian meal subscription service that stands out by offering local produce and chef-made sauces and condiments. Competing with larger brands, it emphasizes strong local supplier relationships and community support.

Meal subscription services provide pre-portioned ingredients for home-cooked meals, eliminating the need for recipe planning and grocery shopping. Kokkeløren delivers three meals weekly with easy-to-follow recipes, allowing customers to prepare impressive dishes with minimal effort. These kits promote cooking mastery and offer a superior alternative to ready-meals.

OlssønBarbieri aimed to enhance Kokkeløren's branding to reflect its premium quality and emotional appeal. The branding strategy includes an energetic communication system, nostalgic chef-mascot, and strong visual identity. The subscription kits, available for 2 or 4 people, are delivered in refrigerated cars to minimize waste. Numbered paper bags and custom-designed boxes with colorful sleeves ensure an organized and memorable unboxing experience. 

The packaging design features a trapezoidal prism shape, easy to handle, with recipes printed on the sleeves. A diverse color palette and fresh photography echo the variety and complexity of Kokkeløren’s offerings. The strategic goal is to align branding with the taste experience, appealing to consumers seeking a meaningful connection to their food and supporting local producers. The use of the Valizas typeface adds a cheerful, nostalgic touch, balancing modern crispness with a human element.

OlssønBarbieri is an internationally award-winning design studio known for creating innovative brand identities, with a particular focus on the food and beverage industries. They partner with both emerging start-ups and established companies, providing creative and forward-thinking design solutions characterized by exceptional craftsmanship. OlssønBarbieri excels in helping clients convey their stories and build strong connections with their audiences. They value their collaborations with clients who are progressive, ethically minded, and responsive to the increasing desire for enduring, beautiful, and meaningful products and experiences.