Kulturstadt Hannover: A New Brand Identity by EIGA Design

The city of Hanover has taken a bold step in redefining its cultural identity with the "Kulturstadt Hannover" project, a branding initiative developed by the strategic brand agency EIGA. Through a participatory process, this project has successfully created a dynamic and engaging brand that captures the essence of Hanover’s vibrant cultural scene. The result: an energetic and inclusive campaign centered around the compelling motto, "Feel the Energy!"

The branding process was structured around a series of workshops that brought together a diverse range of cultural stakeholders from across the city. Representatives from theatres, museums, independent arts organizations, the Chamber of Commerce (IHK), Deutsche Messe AG, DEHOGA Region Hannover, and the State Capital Hanover played an integral role in shaping the narrative and visual identity of the cultural brand.

This collaborative approach ensured that the new identity was not just a top-down initiative but rather an authentic representation of the collective cultural spirit of Hanover. By aligning various perspectives and aspirations, the project fostered a sense of shared ownership among cultural players.

At the core of the new branding is the POW symbol, a powerful visual element designed to encapsulate the energy and connectivity of Hanover’s cultural community. More than just a logo, the POW symbol serves multiple purposes: it acts as a frame for artistic expressions, a stage for cultural performances, and a striking feature in the urban landscape.

This adaptable design element draws attention while ensuring that the cultural content remains the focal point. The flexibility of the POW symbol allows it to seamlessly integrate into different cultural settings, reinforcing the brand’s dynamic and inclusive nature.

The "Kulturstadt Hannover" brand finds its foundation in the AGORA process, an earlier initiative by the city’s Department of Culture. EIGA’s concept emerged as the winning vision from a competitive selection process, in which agency proposals were evaluated anonymously based solely on their creative impact. This recognition further underscores the innovative and compelling nature of the branding strategy.

EIGA Design, the agency behind this transformative branding project, is renowned for its ability to turn business logic into brand magic. With a keen understanding of contemporary trends and technology, EIGA specializes in crafting identities that resonate deeply with audiences. Their work for Hanover is a testament to their expertise in creating meaningful, participatory brand experiences that leave a lasting impression.

Kulturstadt Hannover: A New Brand Identity by EIGA Design

The city of Hanover has taken a bold step in redefining its cultural identity with the "Kulturstadt Hannover" project, a branding initiative developed by the strategic brand agency EIGA. Through a participatory process, this project has successfully created a dynamic and engaging brand that captures the essence of Hanover’s vibrant cultural scene. The result: an energetic and inclusive campaign centered around the compelling motto, "Feel the Energy!"

The branding process was structured around a series of workshops that brought together a diverse range of cultural stakeholders from across the city. Representatives from theatres, museums, independent arts organizations, the Chamber of Commerce (IHK), Deutsche Messe AG, DEHOGA Region Hannover, and the State Capital Hanover played an integral role in shaping the narrative and visual identity of the cultural brand.

This collaborative approach ensured that the new identity was not just a top-down initiative but rather an authentic representation of the collective cultural spirit of Hanover. By aligning various perspectives and aspirations, the project fostered a sense of shared ownership among cultural players.

At the core of the new branding is the POW symbol, a powerful visual element designed to encapsulate the energy and connectivity of Hanover’s cultural community. More than just a logo, the POW symbol serves multiple purposes: it acts as a frame for artistic expressions, a stage for cultural performances, and a striking feature in the urban landscape.

This adaptable design element draws attention while ensuring that the cultural content remains the focal point. The flexibility of the POW symbol allows it to seamlessly integrate into different cultural settings, reinforcing the brand’s dynamic and inclusive nature.

The "Kulturstadt Hannover" brand finds its foundation in the AGORA process, an earlier initiative by the city’s Department of Culture. EIGA’s concept emerged as the winning vision from a competitive selection process, in which agency proposals were evaluated anonymously based solely on their creative impact. This recognition further underscores the innovative and compelling nature of the branding strategy.

EIGA Design, the agency behind this transformative branding project, is renowned for its ability to turn business logic into brand magic. With a keen understanding of contemporary trends and technology, EIGA specializes in crafting identities that resonate deeply with audiences. Their work for Hanover is a testament to their expertise in creating meaningful, participatory brand experiences that leave a lasting impression.