l.i.l.y.: A Softwear Concept for Mind, Body, and Soul Connection

Designed by Callie Mc

l.i.l.y. (Let’s Investigate Loving Yourself) is a conceptual softwear project that explores the interconnectivity of mind, body, and soul in the journey of self-discovery. Designed to foster positive self-perception, l.i.l.y. provides visual cues that serve as gentle reminders of the connections within us.

The project draws inspiration from the lily flower, whose transitory and cyclical nature symbolizes the delicate balance required to nurture our mindset during phases of growth. The collection features three caps, three tees, and an accompanying guidebook, offering tools to support you on your path of exploration and self-awareness.

At its core, l.i.l.y. champions the values of inner being over outward appearance, mindful preservation, and the continual evolution of self.

Callie Mc, designing under the Unicode-inspired moniker ©, is a designer and art director driven by imagination and experimentation. With a decade of experience collaborating with agencies and in-house brands across the United States, Callie brings a seasoned yet inventive perspective to every project. 

Beyond her professional endeavors, she crafts playful and visionary concepts purely for the joy of creation—l.i.l.y. being a standout example. Known for embracing uncharted ideas and bold thinking, Callie infuses her work with a spirit of exploration and a touch of whimsy, often topped off with a colorful cap.

l.i.l.y.: A Softwear Concept for Mind, Body, and Soul Connection

l.i.l.y. (Let’s Investigate Loving Yourself) is a conceptual softwear project that explores the interconnectivity of mind, body, and soul in the journey of self-discovery. Designed to foster positive self-perception, l.i.l.y. provides visual cues that serve as gentle reminders of the connections within us. 

The project draws inspiration from the lily flower, whose transitory and cyclical nature symbolizes the delicate balance required to nurture our mindset during phases of growth. The collection features three caps, three tees, and an accompanying guidebook, offering tools to support you on your path of exploration and self-awareness.

At its core, l.i.l.y. champions the values of inner being over outward appearance, mindful preservation, and the continual evolution of self.

Callie Mc, designing under the Unicode-inspired moniker ©, is a designer and art director driven by imagination and experimentation. With a decade of experience collaborating with agencies and in-house brands across the United States, Callie brings a seasoned yet inventive perspective to every project.  

Beyond her professional endeavors, she crafts playful and visionary concepts purely for the joy of creation—l.i.l.y. being a standout example. Known for embracing uncharted ideas and bold thinking, Callie infuses her work with a spirit of exploration and a touch of whimsy, often topped off with a colorful cap.