Visual Identity of LIFI24: How Rabbithole’s Art Direction Sparks Curiosity and Community

Designed by Rabbithole

The Leeds International Festival of Ideas (LIFI), with branding by the design studio Rabbithole, celebrates its community through an art direction focused on the emotional engagement of attendees. Using metallic, abstract 3D faces expressing curiosity, surprise, and excitement, this year’s visuals set the tone for an event that tackles key issues in science, technology, culture, and society. 

LIFI24 featured prominent speakers like Nile Rodgers, Kate Adie, and Tim Spector, covering diverse topics such as neurodiversity, addiction, AI, and the UK care system. The festival’s success has led to increased ticket demand, with several events selling out in advance.

Rabbithole, pivotal in LIFI’s evolution into an ideas-driven festival, crafts distinct yet sensitive visual themes each year. This year’s artwork has resonated well with audiences, enhancing engagement and underscoring LIFI’s role as a vital platform for curiosity and community-driven discussions.

Rabbithole is a creative design studio with a team of strategic thinkers, designers, art directors, and developers based in Leeds and Glasgow. For over a decade, they’ve partnered with Coldplay on brand projects. Their recent work includes developing a fresh brand identity for Bradford 2025 UK City of Culture, reimagining the Hyde Park Picture House, and working with cultural festivals like Transform and the Leeds International Festival of Ideas. They’ve also collaborated with renowned architectural firms such as Hawkins\Brown, dRMM, and Studio Egret West

Visual Identity of LIFI24: How Rabbithole’s Art Direction Sparks Curiosity and Community

Designed by Rabbithole

The Leeds International Festival of Ideas (LIFI), with branding by the design studio Rabbithole, celebrates its community through an art direction focused on the emotional engagement of attendees. Using metallic, abstract 3D faces expressing curiosity, surprise, and excitement, this year’s visuals set the tone for an event that tackles key issues in science, technology, culture, and society.

LIFI24 featured prominent speakers like Nile Rodgers, Kate Adie, and Tim Spector, covering diverse topics such as neurodiversity, addiction, AI, and the UK care system. The festival’s success has led to increased ticket demand, with several events selling out in advance.

Rabbithole, pivotal in LIFI’s evolution into an ideas-driven festival, crafts distinct yet sensitive visual themes each year. This year’s artwork has resonated well with audiences, enhancing engagement and underscoring LIFI’s role as a vital platform for curiosity and community-driven discussions.

Rabbithole is a creative design studio with a team of strategic thinkers, designers, art directors, and developers based in Leeds and Glasgow. For over a decade, they’ve partnered with Coldplay on brand projects. Their recent work includes developing a fresh brand identity for Bradford 2025 UK City of Culture, reimagining the Hyde Park Picture House, and working with cultural festivals like Transform and the Leeds International Festival of Ideas. They’ve also collaborated with renowned architectural firms such as Hawkins\Brown, dRMM, and Studio Egret West