Magick: A Fusion of Energy, Art, and Cosmic Inspiration

Designed by Chandler Johnson

In Salt Lake City, Utah, a group of friends set out to redefine energy drinks by creating Magick—a beverage that delivers a natural boost while emphasizing taste, premium organic ingredients, and community. More than just a drink, Magick fosters good vibes, culture, and creativity, uniting athletes, artists, musicians, and eccentrics in a shared vision of a healthier, more vibrant world.

Chandler Johnson, brand designer and illustrator, brought Magick's ethos to life through its branding and packaging. She envisioned Magick as a champion of good energy, both in its ingredients and its dynamic community.

Her surrealist illustration features a human figure symbolizing euphoria and energy, with ingredients bursting from the head to signify the drink’s functional and organic properties. Celestial elements like planets, stars, and leaves reinforce Magick’s natural and mystical essence, crafting an immersive aesthetic that resonates with its artistic audience.

Chandler Johnson designed Magick’s packaging using a carefully curated color system, combining light, medium, and dark tones with complementary greens. The neutral shades evoke cosmic elements—soft yellow for starlight and deep bluish-purple for space.

To enhance its otherworldly appeal, she applied a freeform gradient with a grainy texture, creating a fluid yet tangible effect. This design invites consumers to engage with the packaging, making it both visually and physically enticing.

The theme of space serves as a metaphor for Magick’s essence—mysterious, magical, yet scientifically rooted. This celestial inspiration aligns seamlessly with the brand’s identity as a super-charged energy elixir, evoking sensations of weightlessness, limitless potential, and ethereal wisdom.

Chandler Johnson’s design approach is rooted in curiosity and playfulness. As a brand designer, illustrator, and artist, she thrives on crafting bold and unexpected solutions that challenge norms. Her vibrant and eccentric style encourages brands to explore wild possibilities, ensuring that each project is as unique and imaginative as Magick itself.

Through her distinctive branding, Johnson has transformed Magick into a visually compelling product that not only energizes but also inspires—a drink that embodies the magic of creativity, community, and innovation.

Magick: A Fusion of Energy, Art, and Cosmic Inspiration

In Salt Lake City, Utah, a group of friends set out to redefine energy drinks by creating Magick—a beverage that delivers a natural boost while emphasizing taste, premium organic ingredients, and community. More than just a drink, Magick fosters good vibes, culture, and creativity, uniting athletes, artists, musicians, and eccentrics in a shared vision of a healthier, more vibrant world.

Chandler Johnson, brand designer and illustrator, brought Magick's ethos to life through its branding and packaging. She envisioned Magick as a champion of good energy, both in its ingredients and its dynamic community.

Her surrealist illustration features a human figure symbolizing euphoria and energy, with ingredients bursting from the head to signify the drink’s functional and organic properties. Celestial elements like planets, stars, and leaves reinforce Magick’s natural and mystical essence, crafting an immersive aesthetic that resonates with its artistic audience.

Chandler Johnson designed Magick’s packaging using a carefully curated color system, combining light, medium, and dark tones with complementary greens. The neutral shades evoke cosmic elements—soft yellow for starlight and deep bluish-purple for space.

To enhance its otherworldly appeal, she applied a freeform gradient with a grainy texture, creating a fluid yet tangible effect. This design invites consumers to engage with the packaging, making it both visually and physically enticing.

The theme of space serves as a metaphor for Magick’s essence—mysterious, magical, yet scientifically rooted. This celestial inspiration aligns seamlessly with the brand’s identity as a super-charged energy elixir, evoking sensations of weightlessness, limitless potential, and ethereal wisdom.

Chandler Johnson’s design approach is rooted in curiosity and playfulness. As a brand designer, illustrator, and artist, she thrives on crafting bold and unexpected solutions that challenge norms. Her vibrant and eccentric style encourages brands to explore wild possibilities, ensuring that each project is as unique and imaginative as Magick itself.

Through her distinctive branding, Johnson has transformed Magick into a visually compelling product that not only energizes but also inspires—a drink that embodies the magic of creativity, community, and innovation.