Maison Fleuret: Brand Identity by Carla Palette

Maison Fleuret is a sophisticated, multifaceted brand that seamlessly blends a coffee shop, baking school, estate, hotel, and an exclusive line of wines, premium coffee, and cold brews. Catering to a discerning French and international clientele, the brand embodies tradition, authenticity, and refinement at every touchpoint.

Carla Palette, an independent designer and art director known for her bold, unconventional approach, led the rebranding of Maison Fleuret. Her vision balanced the brand’s deep-rooted French elegance with a modern aesthetic, resulting in a visual identity that is both understated and timeless.

A key element of the rebrand is a custom typographic logomark—an elegant adaptation of Sterling Sans—crafted for versatility across the brand’s diverse categories. Its flexible structure enables seamless integration into various brand expressions while preserving a sense of exclusivity and cohesion.

Typography plays a crucial role beyond the logo, reinforcing Maison Fleuret’s refined aesthetic across all touchpoints, from packaging to marketing materials. Bespoke illustrations further enhance the brand’s storytelling, with each sub-category featuring unique visual elements that distinguish product lines.

The packaging system refines the brand’s identity through a meticulously curated color and numeric approach, inspired by the precision of luxury cosmetic design. This structured hierarchy ensures an intuitive and elegant experience, whether differentiating coffee blends or wine selections.

Carla Palette’s rebrand seamlessly merges tradition and modernity. From typography to illustration and packaging, every detail reflects Maison Fleuret’s dedication to authenticity and sophistication. Known for her work in food & beverage, music, and lifestyle branding, Carla consistently pushes the boundaries of visual storytelling, creating striking and deeply resonant brand experiences.

Maison Fleuret: Brand Identity by Carla Palette

Maison Fleuret is a sophisticated, multifaceted brand that seamlessly blends a coffee shop, baking school, estate, hotel, and an exclusive line of wines, premium coffee, and cold brews. Catering to a discerning French and international clientele, the brand embodies tradition, authenticity, and refinement at every touchpoint.

Carla Palette, an independent designer and art director known for her bold, unconventional approach, led the rebranding of Maison Fleuret. Her vision balanced the brand’s deep-rooted French elegance with a modern aesthetic, resulting in a visual identity that is both understated and timeless.

A key element of the rebrand is a custom typographic logomark—an elegant adaptation of Sterling Sans—crafted for versatility across the brand’s diverse categories. Its flexible structure enables seamless integration into various brand expressions while preserving a sense of exclusivity and cohesion.

Typography plays a crucial role beyond the logo, reinforcing Maison Fleuret’s refined aesthetic across all touchpoints, from packaging to marketing materials. Bespoke illustrations further enhance the brand’s storytelling, with each sub-category featuring unique visual elements that distinguish product lines.

The packaging system refines the brand’s identity through a meticulously curated color and numeric approach, inspired by the precision of luxury cosmetic design. This structured hierarchy ensures an intuitive and elegant experience, whether differentiating coffee blends or wine selections.

Carla Palette’s rebrand seamlessly merges tradition and modernity. From typography to illustration and packaging, every detail reflects Maison Fleuret’s dedication to authenticity and sophistication. Known for her work in food & beverage, music, and lifestyle branding, Carla consistently pushes the boundaries of visual storytelling, creating striking and deeply resonant brand experiences.