Matiz: A New Identity in Interior Design by The Woork

In an industry where minimalism and neutrality dominate, Matiz emerges as a brand that dares to embrace nuance, depth, and artistic expression. The rebranding project, led by the Madrid-based branding studio The Woork, transforms Matiz into more than just an interior design studio—it becomes a statement of intent, a fusion of structure and creativity that reshapes spaces with character and purpose.

The Spanish word "matiz" signifies a subtle difference or nuance that enhances perception. This concept lies at the heart of Matiz’s identity. The Woork approached the rebrand with the understanding that interior design is not merely about decoration but rather a process of transformation—one that respects a space’s history while infusing it with the personality of its inhabitants.

Central to the rebrand is the Matiz logo, a bold and structured design that conveys confidence and solidity. With an almost brutalist composition, the logo ensures a commanding presence across various applications. It stands as a visual anchor for the brand, reinforcing its identity as both artistic and authoritative in the interior design landscape.

The Woork crafted a visual system that reflects Matiz’s design philosophy—balancing structure with organic creativity. Square shapes serve as structural elements, providing a foundation for the brand’s compositions. Within these rigid frameworks, fluid and textured organic forms emerge, symbolizing how Matiz reinvents spaces with adaptability and artistry.

This interplay between structure and spontaneity is further enhanced through typography and photography, which work in harmony to create a flexible and distinctive visual language. The system allows for varying levels of application, ranging from solid, impactful elements to delicate strokes that subtly reinforce the brand’s essence.

Through their meticulous approach, The Woork has successfully positioned Matiz as a brand that transcends conventional interior design. It is now an identity that speaks of reinvention, balance, and an unwavering commitment to artistic expression. Matiz is not just a name—it is a philosophy, a vision, and a bold new chapter in interior design.

Matiz: A New Identity in Interior Design by The Woork

In an industry where minimalism and neutrality dominate, Matiz emerges as a brand that dares to embrace nuance, depth, and artistic expression. The rebranding project, led by the Madrid-based branding studio The Woork, transforms Matiz into more than just an interior design studio—it becomes a statement of intent, a fusion of structure and creativity that reshapes spaces with character and purpose.

The Spanish word "matiz" signifies a subtle difference or nuance that enhances perception. This concept lies at the heart of Matiz’s identity. The Woork approached the rebrand with the understanding that interior design is not merely about decoration but rather a process of transformation—one that respects a space’s history while infusing it with the personality of its inhabitants.

Central to the rebrand is the Matiz logo, a bold and structured design that conveys confidence and solidity. With an almost brutalist composition, the logo ensures a commanding presence across various applications. It stands as a visual anchor for the brand, reinforcing its identity as both artistic and authoritative in the interior design landscape.

The Woork crafted a visual system that reflects Matiz’s design philosophy—balancing structure with organic creativity. Square shapes serve as structural elements, providing a foundation for the brand’s compositions. Within these rigid frameworks, fluid and textured organic forms emerge, symbolizing how Matiz reinvents spaces with adaptability and artistry.

This interplay between structure and spontaneity is further enhanced through typography and photography, which work in harmony to create a flexible and distinctive visual language. The system allows for varying levels of application, ranging from solid, impactful elements to delicate strokes that subtly reinforce the brand’s essence.

Through their meticulous approach, The Woork has successfully positioned Matiz as a brand that transcends conventional interior design. It is now an identity that speaks of reinvention, balance, and an unwavering commitment to artistic expression. Matiz is not just a name—it is a philosophy, a vision, and a bold new chapter in interior design.