Mixtura Pharmacy: Brand Identity by Alessandri Design & Brand Studio

In an industry often dominated by sterile, conventional aesthetics, Mixtura Pharmacy has emerged as a striking exception. When the brand sought to redefine its visual identity, it turned to the expertise of Alessandri Design & Brand Studio, a renowned creative powerhouse based in Vienna. The result? A bold and unforgettable corporate identity that sets Mixtura apart from the competition.

Mixtura Pharmacy operates in a visually overwhelming landscape, where standing out is no easy task. Recognizing this challenge, Alessandri Design delivered a branding concept that blends modern, black design elements with an innovative typographic approach—described as a "next-level alphabet soup." This distinctive visual language ensures Mixtura’s identity remains both memorable and impactful.

Alessandri Design has always championed the idea that design should be more than just aesthetics—it should be an experience. Mixtura’s new branding embraces this philosophy, offering a fresh and contemporary look that contrasts sharply with the generic strip mall architecture typical of Vienna’s suburban landscape. With clean lines, bold typography, and an unmistakable presence, Mixtura’s branding commands attention in the highly competitive pharmaceutical sector.

Traditional pharmacy branding often leans towards predictable medical imagery, favoring safe and clinical designs. However, Alessandri Design sought to break free from these clichés. By positioning Mixtura as a forward-thinking leader in healthcare, the studio crafted a visual identity that reflects innovation, confidence, and modernity. This fresh approach not only enhances Mixtura’s brand presence but also reinforces its commitment to redefining the pharmacy experience.

Founded by Cordula Alessandri and Hans Proschofsky, Alessandri Design & Brand Studio is known for developing brand concepts that extend far beyond surface-level aesthetics. With a deep understanding of brand strategy, the studio specializes in creating meaningful and impactful design solutions. Cordula Alessandri, recognized as one of Austria’s most talented designers, has built a reputation for excellence in packaging and corporate identity. As a member of AGI, the studio continues to push the boundaries of creativity, crafting brand experiences that leave a lasting impression.

Mixtura Pharmacy: Brand Identity by Alessandri Design & Brand Studio

In an industry often dominated by sterile, conventional aesthetics, Mixtura Pharmacy has emerged as a striking exception. When the brand sought to redefine its visual identity, it turned to the expertise of Alessandri Design & Brand Studio, a renowned creative powerhouse based in Vienna. The result? A bold and unforgettable corporate identity that sets Mixtura apart from the competition.

Mixtura Pharmacy operates in a visually overwhelming landscape, where standing out is no easy task. Recognizing this challenge, Alessandri Design delivered a branding concept that blends modern, black design elements with an innovative typographic approach—described as a "next-level alphabet soup." This distinctive visual language ensures Mixtura’s identity remains both memorable and impactful.

Alessandri Design has always championed the idea that design should be more than just aesthetics—it should be an experience. Mixtura’s new branding embraces this philosophy, offering a fresh and contemporary look that contrasts sharply with the generic strip mall architecture typical of Vienna’s suburban landscape. With clean lines, bold typography, and an unmistakable presence, Mixtura’s branding commands attention in the highly competitive pharmaceutical sector.

Traditional pharmacy branding often leans towards predictable medical imagery, favoring safe and clinical designs. However, Alessandri Design sought to break free from these clichés. By positioning Mixtura as a forward-thinking leader in healthcare, the studio crafted a visual identity that reflects innovation, confidence, and modernity. This fresh approach not only enhances Mixtura’s brand presence but also reinforces its commitment to redefining the pharmacy experience.

Founded by Cordula Alessandri and Hans Proschofsky, Alessandri Design & Brand Studio is known for developing brand concepts that extend far beyond surface-level aesthetics. With a deep understanding of brand strategy, the studio specializes in creating meaningful and impactful design solutions. Cordula Alessandri, recognized as one of Austria’s most talented designers, has built a reputation for excellence in packaging and corporate identity. As a member of AGI, the studio continues to push the boundaries of creativity, crafting brand experiences that leave a lasting impression.