The MOSS Objects Brand Experience

Designed by Studio Gruhl

MOSS Objects specializes in the creation of bespoke, handmade luminaires that exude exceptional character and individuality. With their refined design, these pieces draw attention through their intricate complexity, yet delight with their user-friendly simplicity. The brand's identity was crafted to reflect the same level of artistry and meticulous attention to detail that defines each of their creations. Beginning with a distinctive custom logo, the project extended into a complete system of content and art direction, resulting in a stunning brand poised to thrive in the digital landscape.

The illustrations, inspired by each luminaire's collection, was a key element in tying the entire brand narrative together. This final touch completed the visual language, enhancing the overall aesthetic. While the art direction was managed by Studio Gruhl, the 3D rendering was executed in-house by MOSS Objects, producing dreamlike daytime settings that stand as a unique innovation within their category.

Studio Gruhl is a creative studio at the intersection of brand and digital design, drawing inspiration from today's subcultures. The studio is dedicated to bringing fresh visual worlds to life by crafting adaptable and dynamic visual systems for brands, cultural projects, and the rapidly evolving digital sphere. Their expertise spans motion design, branding, and interactive experiences, all focused on delivering design solutions that are both timeless and meaningful.

With a strong emphasis on collaboration, Studio Gruhl works closely with clients to build unique narratives through design. Their approach seamlessly integrates strategy, creativity, and craftsmanship, resulting in visually compelling stories that resonate across multiple formats. From static imagery to 3D and motion design, they create scalable and versatile design systems that empower brands to evolve while maintaining a strong and consistent visual identity.

The MOSS Objects Brand Experience

MOSS Objects specializes in the creation of bespoke, handmade luminaires that exude exceptional character and individuality. With their refined design, these pieces draw attention through their intricate complexity, yet delight with their user-friendly simplicity. The brand's identity was crafted to reflect the same level of artistry and meticulous attention to detail that defines each of their creations. Beginning with a distinctive custom logo, the project extended into a complete system of content and art direction, resulting in a stunning brand poised to thrive in the digital landscape.

The illustrations, inspired by each luminaire's collection, was a key element in tying the entire brand narrative together. This final touch completed the visual language, enhancing the overall aesthetic. While the art direction was managed by Studio Gruhl, the 3D rendering was executed in-house by MOSS Objects, producing dreamlike daytime settings that stand as a unique innovation within their category.

Studio Gruhl is a creative studio at the intersection of brand and digital design, drawing inspiration from today's subcultures. The studio is dedicated to bringing fresh visual worlds to life by crafting adaptable and dynamic visual systems for brands, cultural projects, and the rapidly evolving digital sphere. Their expertise spans motion design, branding, and interactive experiences, all focused on delivering design solutions that are both timeless and meaningful.

With a strong emphasis on collaboration, Studio Gruhl works closely with clients to build unique narratives through design. Their approach seamlessly integrates strategy, creativity, and craftsmanship, resulting in visually compelling stories that resonate across multiple formats. From static imagery to 3D and motion design, they create scalable and versatile design systems that empower brands to evolve while maintaining a strong and consistent visual identity.