Motorcycle Matcha's Bold Redefinition of Tea Branding

Designed by Saint-Urbain

Saint-Urbain’s latest project, Motorcycle Matcha, redefines the matcha experience by merging Japanese tea culture with the thrill of adventure, moving beyond traditional green matcha imagery. Inspired by founder Gaston Becherano’s transformative motorcycle journey through Japan, the brand celebrates craftsmanship, exploration, and storytelling. 

Partnering with multi-generational tea farmers, Motorcycle Matcha produces small-batch, artisanal matcha with a deep respect for traditional cultivation methods. Its tagline— “We travel Japan by motorcycle on a quest to find the most extraordinary matcha” —reflects its commitment to quality and discovery.

The design blends minimalist Japanese aesthetics with bold, adventurous elements inspired by vintage motorcycle advertisements, resulting in a unique visual identity. Packaging serves as a visual diary, connecting consumers to the artisans and landscapes behind the tea.  

By focusing on storytelling and breaking conventional matcha branding norms, Motorcycle Matcha stands out as a celebration of adventure, artistry, and premium tea.

Saint-Urbain is an acclaimed creative agency specializing in crafting distinctive brand identities and innovative design solutions. By combining deep insight with boundless creativity, we partner with businesses of all sizes to tackle challenges, elevate their presence, and forge meaningful connections with their audiences. Our approach blends strategic thinking with artistic excellence, ensuring every project resonates and drives engagement.

Motorcycle Matcha's Bold Redefinition of Tea Branding

Saint-Urbain’s latest project, Motorcycle Matcha, redefines the matcha experience by merging Japanese tea culture with the thrill of adventure, moving beyond traditional green matcha imagery. Inspired by founder Gaston Becherano’s transformative motorcycle journey through Japan, the brand celebrates craftsmanship, exploration, and storytelling. 

Partnering with multi-generational tea farmers, Motorcycle Matcha produces small-batch, artisanal matcha with a deep respect for traditional cultivation methods. Its tagline— “We travel Japan by motorcycle on a quest to find the most extraordinary matcha” —reflects its commitment to quality and discovery.

The design blends minimalist Japanese aesthetics with bold, adventurous elements inspired by vintage motorcycle advertisements, resulting in a unique visual identity. Packaging serves as a visual diary, connecting consumers to the artisans and landscapes behind the tea.  

By focusing on storytelling and breaking conventional matcha branding norms, Motorcycle Matcha stands out as a celebration of adventure, artistry, and premium tea.

Saint-Urbain is an acclaimed creative agency specializing in crafting distinctive brand identities and innovative design solutions. By combining deep insight with boundless creativity, we partner with businesses of all sizes to tackle challenges, elevate their presence, and forge meaningful connections with their audiences. Our approach blends strategic thinking with artistic excellence, ensuring every project resonates and drives engagement.