MaxRwnd: Inverting Roundness for a Unique, Experimental Typeface

Designed by Experim–etal

Experim–etal introduces a new variable font each month, and for November, it presents the striking 9-weight variable font MaxRwnd. MaxRwnd challenges the conventional concept of rounded fonts by inverting the roundness—rounding only the inner corners to their fullest extent. Typically, rounded fonts focus on smoothing the outer corners, creating a softer appearance.

In MaxRwnd, however, the inside corners are rounded, creating an intriguing texture, especially in lighter weights where a tension is evident between the inner and outer edges. This results in a blurred effect with sharp outer edges, giving a distinctly defined and intentional aesthetic. MaxRwnd turns the notion of a rounded font on its head, making it perfect for branding trendy new ventures, like a food truck or a spicy noodle house that a friend may open someday.

Experim–etal is the experimental sister foundry of Lettersetal, founded and managed by Matt Burvill. Its mission is to release a new unconventional variable font each month under the banner ‘Weird Fonts, Weird Prices’.

Experim–etal takes the serious typographic releases of Lettersetal and transforms them into something experimental and unique, making them available to subscribers every month. Matt Burvill, a full-time font developer with over 10 years of experience in the industry, offers custom and retail typefaces through his flagship foundry, Lettersetal.

MaxRwnd: Inverting Roundness for a Unique, Experimental Typeface

Designed by Experim–etal

Experim–etal introduces a new variable font each month, and for November, it presents the striking 9-weight variable font MaxRwnd. MaxRwnd challenges the conventional concept of rounded fonts by inverting the roundness—rounding only the inner corners to their fullest extent. Typically, rounded fonts focus on smoothing the outer corners, creating a softer appearance. 

In MaxRwnd, however, the inside corners are rounded, creating an intriguing texture, especially in lighter weights where a tension is evident between the inner and outer edges. This results in a blurred effect with sharp outer edges, giving a distinctly defined and intentional aesthetic. MaxRwnd turns the notion of a rounded font on its head, making it perfect for branding trendy new ventures, like a food truck or a spicy noodle house that a friend may open someday.

Experim–etal is the experimental sister foundry of Lettersetal, founded and managed by Matt Burvill. Its mission is to release a new unconventional variable font each month under the banner ‘Weird Fonts, Weird Prices’.

Experim–etal takes the serious typographic releases of Lettersetal and transforms them into something experimental and unique, making them available to subscribers every month. Matt Burvill, a full-time font developer with over 10 years of experience in the industry, offers custom and retail typefaces through his flagship foundry, Lettersetal.