The Bold Campaigns Behind the Nederlands Theater Festival

Designed by What The Studio

Since its inception, What The Studio has been a key creative partner of the Nederlands Theater Festival, first launching a campaign for the festival in 2018 and continuing their collaboration through to 2024. With each new edition, they build on the adaptable visual identity they originally crafted, introducing innovative visual concepts that resonate with the festival’s evolving themes and ethos.

As the premier celebration of Dutch and Flemish theatre, the Nederlands Theater Festival spans eleven days and offers an extensive, multi-generational program. This year’s campaign, inspired by the slogan ‘zie het, hoor het, beleef het’ (see it, hear it, experience it), invites audiences to fully immerse themselves in the world of theatre. Through striking visuals and captivating animations, the campaign conveys the essence of the festival, reinforcing the established visual identity while deepening the audience's connection. It effectively communicates the blend of creativity, artistry, and inclusivity that defines the performances, enhancing the overall excitement and engagement with the festival.

The vibrant campaign design is seamlessly integrated across digital displays, festival venues, and social media, ensuring that the festival’s dynamic spirit is both visible and engaging throughout the event, creating a cohesive, immersive experience for attendees and followers alike.

What The Studio is a creative direction and graphic design studio that specializes in crafting compelling visual identities and communication campaigns. Known for its dynamic and daring design approach, What The Studio excels at blending playful creativity with bold, impactful visual concepts that resonate across both physical and digital platforms. Their designs consistently create a distinctive and immersive universe tailored to each client’s unique brand and vision. While their portfolio spans multiple industries, What The Studio has a particular passion for projects in the arts and culture sectors, as well as initiatives that aim to create positive social and environmental impact.

Established in 2017 by designers and creative directors Sara Landeira and Ekhiñe Domínguez, the studio operates with a flexible, multidisciplinary team of collaborators. This adaptable structure allows them to scale their expertise to meet the specific needs and scope of each project, ensuring a tailored approach that balances creativity with precision. What The Studio’s dedication to innovation and their commitment to meaningful projects have earned them a reputation as a creative partner that not only delivers visually stunning results but also supports causes that contribute to a better future for society and the planet.

The Bold Campaigns Behind the Nederlands Theater Festival

Since its inception, What The Studio has been a key creative partner of the Nederlands Theater Festival, first launching a campaign for the festival in 2018 and continuing their collaboration through to 2024. With each new edition, they build on the adaptable visual identity they originally crafted, introducing innovative visual concepts that resonate with the festival’s evolving themes and ethos.

As the premier celebration of Dutch and Flemish theatre, the Nederlands Theater Festival spans eleven days and offers an extensive, multi-generational program. This year’s campaign, inspired by the slogan ‘zie het, hoor het, beleef het’ (see it, hear it, experience it), invites audiences to fully immerse themselves in the world of theatre. Through striking visuals and captivating animations, the campaign conveys the essence of the festival, reinforcing the established visual identity while deepening the audience's connection. It effectively communicates the blend of creativity, artistry, and inclusivity that defines the performances, enhancing the overall excitement and engagement with the festival.

The vibrant campaign design is seamlessly integrated across digital displays, festival venues, and social media, ensuring that the festival’s dynamic spirit is both visible and engaging throughout the event, creating a cohesive, immersive experience for attendees and followers alike.

What The Studio is a creative direction and graphic design studio that specializes in crafting compelling visual identities and communication campaigns. Known for its dynamic and daring design approach, What The Studio excels at blending playful creativity with bold, impactful visual concepts that resonate across both physical and digital platforms. Their designs consistently create a distinctive and immersive universe tailored to each client’s unique brand and vision. While their portfolio spans multiple industries, What The Studio has a particular passion for projects in the arts and culture sectors, as well as initiatives that aim to create positive social and environmental impact.

Established in 2017 by designers and creative directors Sara Landeira and Ekhiñe Domínguez, the studio operates with a flexible, multidisciplinary team of collaborators. This adaptable structure allows them to scale their expertise to meet the specific needs and scope of each project, ensuring a tailored approach that balances creativity with precision. What The Studio’s dedication to innovation and their commitment to meaningful projects have earned them a reputation as a creative partner that not only delivers visually stunning results but also supports causes that contribute to a better future for society and the planet.