From Name Change to Brand Overhaul: How Off and LIT Redefined Camper Rentals

Designed by LIT

When the Munich-based camper rental start-up Off first reached out to LIT, their initial request was simply for a new name. However, what emerged from their collaboration was an entirely fresh brand identity. Guided by both qualitative and quantitative research, the design studio pinpointed the future direction: a more mature, personal, and authentic approach that would effectively highlight the company’s commitment to outstanding customer service.

The revamped Off brand blends innovation in mobility with the spirit of modern travel. It’s daring, transparent, joyful – a brand that exudes energy yet knows how to embrace moments of tranquility, much like taking a well-deserved break. Unlike competitors who rely on polished depictions of van life, Off showcases its genuine passion for camping through quirky, authentic visuals and thoughtful messaging that portrays van life as it truly is: thrilling, refreshingly simple, and delightfully imperfect. After all, isn’t that part of the adventure?

LIT is a passionate team of professionals who blend strategic insight with creative innovation to transform brands and craft impactful experiences. With a hands-on approach and an unwavering focus, they excel in collaboration and relish the opportunity to push boundaries and rethink conventions. Whether working across diverse industries or navigating different markets, their mission is to discover distinctive branding solutions for global corporations, regional frontrunners, and groundbreaking disruptors.

From Name Change to Brand Overhaul: How Off and LIT Redefined Camper Rentals

When the Munich-based camper rental start-up Off first reached out to LIT, their initial request was simply for a new name. However, what emerged from their collaboration was an entirely fresh brand identity. Guided by both qualitative and quantitative research, the design studio pinpointed the future direction: a more mature, personal, and authentic approach that would effectively highlight the company’s commitment to outstanding customer service.

The revamped Off brand blends innovation in mobility with the spirit of modern travel. It’s daring, transparent, joyful – a brand that exudes energy yet knows how to embrace moments of tranquility, much like taking a well-deserved break. Unlike competitors who rely on polished depictions of van life, Off showcases its genuine passion for camping through quirky, authentic visuals and thoughtful messaging that portrays van life as it truly is: thrilling, refreshingly simple, and delightfully imperfect. After all, isn’t that part of the adventure?

LIT is a passionate team of professionals who blend strategic insight with creative innovation to transform brands and craft impactful experiences. With a hands-on approach and an unwavering focus, they excel in collaboration and relish the opportunity to push boundaries and rethink conventions. Whether working across diverse industries or navigating different markets, their mission is to discover distinctive branding solutions for global corporations, regional frontrunners, and groundbreaking disruptors.