Forner’s Identity Design for Ooma

FORNER crafted the brand identity and design for Ooma, a company creating magic mushroom microdose blends aimed at supporting mind, mood, and wellbeing. The goal was to redefine how magic mushrooms are presented—not as trendy indulgences or mere productivity tools, but as a transformative wellness practice. Forner’s work spanned naming, strategy, identity, website design, and merchandise, all grounded in a creative aesthetic and feelings-driven messaging.

The name "Ooma" was developed to highlight the “oom” in “shroom,” evoking joy and vitality through associations with words like “ooh” and “oomph.” The bold and memorable logomark conveys creativity, while playful curves evoke the natural shape of mushrooms, symbolizing growth, metamorphosis, and organic ingredients. A warm color palette strikes a balance between invigorating brightness and calming serenity.

The tagline “The Mind Inspired” bridges cognitive benefits with emotional resonance, offering an uplifting but grounded perspective. The submark blends the forms of a mushroom, an artist’s palette, and a landscape to symbolize creativity, inspiration, and the natural world.

Messaging such as *“Ritual, Not Habitual. Happy, Not High.”* reassures audiences with clarity and memorability. Typography inspired by vintage foraging guides and art catalogs adds warmth, while dynamic layouts featuring asymmetrical “type journeys” embody exploration and growth. The packaging suite reflects this ethos with designs that evoke transformation, celebrate natural ingredients like saffron, and guide users in their microdosing practice. 

For the campaign, Forner introduced the line “Look Forward to Yourself” to shift focus from product anticipation to personal growth. On the website, Forner seamlessly integrated design and copy to bring Ooma’s world to life. Subtle animations, dynamic text, and immersive video elements mirror the art of transformation. Educational content is infused with playful optimism, supporting Ooma’s vision of reimagining ways of feeling, thinking, and being—with mushrooms as a muse.

FORNER is a full-service studio based in Los Angeles, dedicated to crafting brands that captivate, resonate, and seamlessly integrate into everyday life. By combining impactful design with purposeful messaging, FORNER delivers thoughtful, high-quality creative solutions that leave a lasting impression at every touchpoint.

Forner’s Identity Design for Ooma

FORNER crafted the brand identity and design for Ooma, a company creating magic mushroom microdose blends aimed at supporting mind, mood, and wellbeing. The goal was to redefine how magic mushrooms are presented—not as trendy indulgences or mere productivity tools, but as a transformative wellness practice. Forner’s work spanned naming, strategy, identity, website design, and merchandise, all grounded in a creative aesthetic and feelings-driven messaging.

The name "Ooma" was developed to highlight the “oom” in “shroom,” evoking joy and vitality through associations with words like “ooh” and “oomph.” The bold and memorable logomark conveys creativity, while playful curves evoke the natural shape of mushrooms, symbolizing growth, metamorphosis, and organic ingredients. A warm color palette strikes a balance between invigorating brightness and calming serenity.

The tagline “The Mind Inspired” bridges cognitive benefits with emotional resonance, offering an uplifting but grounded perspective. The submark blends the forms of a mushroom, an artist’s palette, and a landscape to symbolize creativity, inspiration, and the natural world.

Messaging such as *“Ritual, Not Habitual. Happy, Not High.”* reassures audiences with clarity and memorability. Typography inspired by vintage foraging guides and art catalogs adds warmth, while dynamic layouts featuring asymmetrical “type journeys” embody exploration and growth. The packaging suite reflects this ethos with designs that evoke transformation, celebrate natural ingredients like saffron, and guide users in their microdosing practice. 

For the campaign, Forner introduced the line “Look Forward to Yourself” to shift focus from product anticipation to personal growth. On the website, Forner seamlessly integrated design and copy to bring Ooma’s world to life. Subtle animations, dynamic text, and immersive video elements mirror the art of transformation. Educational content is infused with playful optimism, supporting Ooma’s vision of reimagining ways of feeling, thinking, and being—with mushrooms as a muse.

FORNER is a full-service studio based in Los Angeles, dedicated to crafting brands that captivate, resonate, and seamlessly integrate into everyday life. By combining impactful design with purposeful messaging, FORNER delivers thoughtful, high-quality creative solutions that leave a lasting impression at every touchpoint.