A Bold Visual Identity for Outside Observations

Designed by Codea

Codea designed the brand identity for Outside Observations®, a Los Angeles-based creative and strategic research & ideas company, committed to fostering meaningful connections between creators and the cultures and communities they engage with. 

The identity is rooted in an image-driven approach, functioning as a playground for artistic exploration. It merges diverse styles and mediums, thriving at the intersection of digital artistry, generative AI innovation, and the look & feel of analog techniques. The result is a visually rich project that celebrates creativity in all its forms while amplifying the voices of the communities it touches.

Letterings by Diogo Matos

Codea is a trailblazing creative company that specializes in delivering bold, unconventional solutions in design and advertising. Rejecting the predictable, Codea thrives on challenging established norms and reshaping boundaries, bringing fresh perspectives to every project.  

At its core, Codea’s mission is to foster meaningful connections at the intersection of brands, people, and culture. By deeply understanding the unique dynamics of each community, the company helps clients build authentic relationships with their audiences. Through innovative and thought-provoking communication strategies, Codea not only engages but also empowers communities—encouraging them to think critically, reflect on shared values, and take purposeful action.  

Whether through visually striking campaigns, insightful storytelling, or cutting-edge design, Codea’s work is driven by a passion for creating positive cultural impact that leaves a lasting impression.

A Bold Visual Identity for Outside Observations

Codea designed the brand identity for Outside Observations®, a Los Angeles-based creative and strategic research & ideas company, committed to fostering meaningful connections between creators and the cultures and communities they engage with. 

The identity is rooted in an image-driven approach, functioning as a playground for artistic exploration. It merges diverse styles and mediums, thriving at the intersection of digital artistry, generative AI innovation, and the look & feel of analog techniques. The result is a visually rich project that celebrates creativity in all its forms while amplifying the voices of the communities it touches.

Letterings by Diogo Matos

Codea is a trailblazing creative company that specializes in delivering bold, unconventional solutions in design and advertising. Rejecting the predictable, Codea thrives on challenging established norms and reshaping boundaries, bringing fresh perspectives to every project. 

At its core, Codea’s mission is to foster meaningful connections at the intersection of brands, people, and culture. By deeply understanding the unique dynamics of each community, the company helps clients build authentic relationships with their audiences. Through innovative and thought-provoking communication strategies, Codea not only engages but also empowers communities—encouraging them to think critically, reflect on shared values, and take purposeful action. 

Whether through visually striking campaigns, insightful storytelling, or cutting-edge design, Codea’s work is driven by a passion for creating positive cultural impact that leaves a lasting impression.