Poster Safari: Good News – A Rebrand by Anastasia Temirkhan

As part of the Poster Safari event during Zurich Design Weeks, graphic designer Anastasia Temirkhan introduced a compelling visual narrative encapsulated in her latest work. Themed "Good News," the project resonated deeply with her personal journey and professional growth, offering a meaningful reflection on the impact of positive reinforcement in challenging times.

Originally from Moscow, with Ukrainian roots, Anastasia Temirkhan relocated to Switzerland nearly a year ago. Adjusting to a new culture, building connections, and establishing herself professionally proved to be a daunting experience. However, she found solace in her craft—creating posters, engaging with the design community, and actively participating in competitions. These efforts not only honed her artistic vision but also connected her with a supportive network of creatives who helped her navigate this transition. Encouraging messages from peers and acquaintances became a source of strength, inspiring the core message of her poster: “Good news keeps us afloat.”

This concept gained even more significance when motion designer Antonin Waterkeyn shared his personal journey with Temirkhan, reinforcing the universal nature of optimism in difficult circumstances. As part of the animation accompanying the project, various messages of encouragement that she received over time are visible, underscoring the powerful role of positive communication in overcoming obstacles.

Temirkhan’s design philosophy is deeply rooted in her curiosity about the world around her. Based in Paradiso, Switzerland, she specializes in creative direction, branding, and visual identity development for both cultural and commercial institutions. Her approach blends art, urban encounters, and abstracted patterns to create visually striking and conceptually rich designs.

With "Good News," she not only rebranded a theme but also conveyed a personal and universally relevant message—one that emphasizes resilience, community, and the transformative power of positivity in times of uncertainty. Her work in Poster Safari serves as a testament to how design can both document and shape personal and collective experiences, proving that creativity has the power to uplift and inspire.

Poster Safari: Good News – A Rebrand by Anastasia Temirkhan

As part of the Poster Safari event during Zurich Design Weeks, graphic designer Anastasia Temirkhan introduced a compelling visual narrative encapsulated in her latest work. Themed "Good News," the project resonated deeply with her personal journey and professional growth, offering a meaningful reflection on the impact of positive reinforcement in challenging times.

Originally from Moscow, with Ukrainian roots, Anastasia Temirkhan relocated to Switzerland nearly a year ago. Adjusting to a new culture, building connections, and establishing herself professionally proved to be a daunting experience. However, she found solace in her craft—creating posters, engaging with the design community, and actively participating in competitions. These efforts not only honed her artistic vision but also connected her with a supportive network of creatives who helped her navigate this transition. Encouraging messages from peers and acquaintances became a source of strength, inspiring the core message of her poster: “Good news keeps us afloat.”

This concept gained even more significance when motion designer Antonin Waterkeyn shared his personal journey with Temirkhan, reinforcing the universal nature of optimism in difficult circumstances. As part of the animation accompanying the project, various messages of encouragement that she received over time are visible, underscoring the powerful role of positive communication in overcoming obstacles.

Temirkhan’s design philosophy is deeply rooted in her curiosity about the world around her. Based in Paradiso, Switzerland, she specializes in creative direction, branding, and visual identity development for both cultural and commercial institutions. Her approach blends art, urban encounters, and abstracted patterns to create visually striking and conceptually rich designs.

With "Good News," she not only rebranded a theme but also conveyed a personal and universally relevant message—one that emphasizes resilience, community, and the transformative power of positivity in times of uncertainty. Her work in Poster Safari serves as a testament to how design can both document and shape personal and collective experiences, proving that creativity has the power to uplift and inspire.